Diversify the experience.

QTO - In the first months of 2026, tourism activities at the tourist areas and attractions managed by the Phong Nha-Ke Bang Tourism Center continued to maintain positive development momentum. Besides focusing on investing in infrastructure and improving service quality, the center also promoted marketing, applied technology, and developed new products and services to meet the increasingly diverse needs of tourists.

According to data from the Phong Nha-Ke Bang Tourism Center, in May 2026, the tourist areas and attractions under its management welcomed over 52,500 visitors. Total revenue reached over 10.6 billion VND. Notably, many experiential tourism products continued to record positive growth.

Specifically, the Nuoc Mooc stream ecotourism site welcomed over 8,200 visitors, a 4% increase compared to the same period last year; the Chay River - Dark Cave tour welcomed over 7,400 visitors, a 13% increase; and the Phong Nha 4,500m kayak tour recorded a 14% growth...

According to Hoang Minh Thang, Director of the Phong Nha-Ke Bang Tourism Center, in preparation for the peak tourist season in 2026, the unit has organized inspections and maintenance of facilities and technical equipment to ensure safe and smooth operation; accelerated the completion of items such as: repairing the Nuoc Mooc stream restaurant; reviewing and supplementing directional signs and safety warning signs; regularly inspecting and maintaining the zipline system, slides and other equipment for water-based recreation and experiences…

Many tourist attractions in Phong Nha-Ke Bang attract visitors to experience them - Photo: NH

In addition, the center is focusing on reviewing and supplementing equipment, tools, and supplies to serve the reception of visitors; organizing the beautification of the grounds, conducting a thorough cleaning of the entire waiting area, grounds, walkways, and attractions, creating a green, clean, and beautiful landscape, providing a convenient and friendly experience for tourists.

In addition to focusing on infrastructure, the unit also prioritizes improving service quality. The Phong Nha-Ke Bang Tourism Center has completed the signing of contracts for leasing 48 kiosks for tourism services at various tourist areas and attractions. Business owners are instructed to strictly adhere to regulations regarding price listing, environmental hygiene, security, and service quality.

You may also like

Encouraging a spirit of lifelong learning.QTO - After a period of implementing Decision 677/QD-TTg dated June 3, 2022, of the Prime Minister approving the "Program for Building a Learning Citizen Model in the period 2021-2030" (hereinafter referred to as Decision 677), units and localities in the province have achieved many remarkable results. The "Learning Citizen" model has created a strong ripple effect and made an important contribution to raising the intellectual level of the people, training human resources, nurturing talents, and promoting socio-economic development of the locality.

Let's help each other develop the economy.QTO - In recent times, the Women's Union of Quang Ninh commune has proactively coordinated with the Social Policy Bank of Quang Ninh to effectively carry out the task of lending to female members from poor and vulnerable households, thereby contributing to the effective achievement of sustainable poverty reduction goals and enhancing the status of women in the area.

The political core in private enterprisesQTO - Party organizations in private enterprises play a leading role in uniting workers to successfully achieve the enterprise's production and business objectives. From practical experience, private enterprises with party organizations always prioritize caring for and protecting the legitimate rights and interests of workers. This commitment has helped the Party branch model in the private enterprise sector clearly affirm its role as a political nucleus.

“Our goal is not only to attract visitors but also to build an image of a civilized and professional destination. Service quality and visitor satisfaction are the decisive factors in retaining tourists and enhancing the competitiveness of Phong Nha-Ke Bang tourism,” Mr. Hoang Minh Thang added.

One of the notable highlights is the increased application of digital technology in tourism activities. The center is continuously upgrading its website, ticketing system, and automated ticket control system; deploying AI-powered tour guides to help tourists access information more quickly and conveniently. In addition, the unit is proactively applying AI solutions in communication and promotion activities; and continuing to upgrade and improve its Mini App channel to enhance the tourist experience before, during, and after their trip.

Alongside improving service quality, the center has strengthened its communication, promotion, and market connection efforts, introducing tourism products and services to domestic and international partners and tourists through activities such as: participating in exhibitions and promotions at the Quang Tri Tourism and Culture Week in 2026; participating in exhibitions and promotions at the forum on the role of the press in promoting the tourism industry in Vietnam in 2026; and participating in organizing communication and promotion activities at the conference on the cross-border action plan between Hin Nam No National Park and Phong Nha-Ke Bang National Park for the period 2026-2050 in the Lao People's Democratic Republic.

In addition, tourism promotional publications are placed in many hotels and restaurants throughout the province to expand access to tourists. The center also collaborated with Phong Nha Wild Joint Stock Company to implement communication activities at the Phong Nha Wild Trail 2026 trail running race, contributing to promoting the image of the local nature, people, and unique tourism products. In particular, updating and promoting the "Phong Nha 4,500m by Kayaking" tour on the Tripadvisor platform via QR code has helped tourists easily access information and share their experiences after the trip.

To create momentum for future development, the unit plans to continue surveying, researching, and proposing more new tourism products suitable to the actual conditions at tourist destinations. At the same time, it will continue to strengthen market connections and promote tourism in potential markets, including South Korea, on the occasion of attending the 48th session of the World Heritage Committee.

With proactive infrastructure investment, innovative promotional methods, technology application, and diversification of products and services, Phong Nha-Ke Bang tourism is gradually enhancing its attractiveness to domestic and international tourists, aiming for sustainable and professional tourism development.

United States - Vietnam: Don't miss

Vietnam and the United States strengthen cooperation in addressing the consequences of war.VTV.vn - On June 22, General Secretary and President To Lam received Acting Secretary of the US Navy Hung Cao.

General Secretary and President To Lam receives Acting Secretary of the Navy of the United States.On June 22, 2026, in Hanoi, General Secretary and President To Lam received Acting Secretary of the U.S. Navy Hung Cao.

The General Secretary and President of Vietnam receive the Acting Secretary of the Navy of the United States.On June 22, 2026, in Hanoi, General Secretary and President To Lam received Acting Secretary of the U.S. Navy Hung Cao.

NH

Source: https://baoquangtri.vn/du-lich/202606/da-dang-hoa-trai-nghiem-da33587/