The first Norwegian Seafood Festival in Vietnam has just been held to introduce seafood from the Nordic country with the brand "Seafood from Norway" to consumers.
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| Norwegian Ambassador to Vietnam Hilde Solbakken personally and chefs prepare delicious dishes at Norwegian Seafood Festival. (Photo: KT) |
Last weekend, the Norwegian Seafood Council cooperated with WinCommerce General Trading Services Joint Stock Company to organize the first Norwegian Seafood Festival in Vietnam at WinMart supermarket (B1 Vincom Mega Mall Times City, 458 Minh Khai, Hai Ba Trung District, Hanoi).
The event was organized with the goal of introducing seafood from Norway with the brand "Seafood from Norway" to consumers.
The program was attended by Norwegian Ambassador to Vietnam Hilde Solbakken; Southeast Asia Regional Director, Norwegian Seafood Council Asbjorn Warvik Rortveit and WinMart Chain Operations Director Nguyen Trong Tuan.
Ambassador Hilde Solbakken personally and chefs prepared delicious dishes for visitors and journalists attending the event in accordance with the Norwegian tradition of hospitality.
Speaking at the opening of the Norwegian Seafood Festival, Ambassador Solbakken said: "This event will bring the taste of Norway to seafood lovers in Hanoi in particular and across Vietnam in general."
The ambassador shared: “The fresh and cold sea water gives Norwegian seafood a special taste and texture. Focusing on the goal of sustainable management of marine resources and meticulous in every step of bringing seafood from the sea to the table has created a Norwegian seafood brand famous for its quality worldwide. I believe that seafood consumers in Vietnam will appreciate the quality and will trust and support long-term salmon and brown crab products from Norway."
Southeast Asia Regional Director, Norwegian Seafood Council Asbjorn Warvik Rortveit said: “The event not only stops at enjoying the delicious taste of Norwegian seafood but also contributes to promoting and enhancing the importance of Norwegian seafood. partnership between Vietnam and Norway. We see great potential for cooperation in the seafood sector, where both countries can learn, share expertise and create new opportunities for cooperation.”
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| Southeast Asia Regional Director, Norwegian Seafood Council Asbjorn Warvik Rortveit spoke at the event. (Photo: KT) |
According to Mr. Asbjorn, the people of Norway and Vietnam both have a love for seafood and this has opened up opportunities for cultural exchange between the two countries.
“Come with us to discover outstanding innovations in harmoniously combining fresh and natural Norwegian seafood with flavorful Vietnamese dishes. This combination can completely bring to the culinary scene a breakthrough and also unique and exciting experiences for food enthusiasts in both countries,” said Mr. Asbjorn.
WinCommerce representative, WinMart chain operations director Nguyen Trong Tuan shared: “With reasonable prices, high quality as well as a wide variety of goods, WinCommerce recognizes Norwegian seafood, especially seafood. Norwegian salmon is currently being consumed quite well at the system. Realizing that Norwegian specialties are becoming more and more popular and chosen by Vietnamese diners, WinCommerce believes that organizing Norwegian Seafood Day will contribute to creating opportunities for Vietnamese consumers. easily access and enjoy seafood imported directly from your country with excellent quality, reputable origin”.
According to Mr. Nguyen Trong Tuan, accompanying the Norwegian Seafood Council in this event is also an opportunity to strengthen bilateral cooperation between Norway and Vietnam in the field of seafood, promoting trade between Norway and Vietnam. WinCommerce and Norwegian businesses.
The Norwegian Seafood Festival also focuses on spreading to Vietnamese consumers the value of the brand "Seafood from Norway" - "Seafood from Norway" as well as the accompanying values established by the Norwegian Seafood Council. widely built and developed.
To be assured of the origin and quality of the product, customers can look on the product packaging with the label "Seafood from Norway". This is the guarantee of the Norwegian Seafood Council with the origin of the product and the quality is strictly controlled, ensuring the harmony of nature's sustainability factors as well as providing customers with a delicious culinary experience. really special and worth it.
Besides the live cooking activities of the Norwegian Ambassador and the chefs, the event also brought visitors many interesting activities such as the display of salmon, Norwegian brown crab; stalls to experience seafood flavors or give gifts to lucky customers.
According to statistics of the General Department of Customs, in 2022, Vietnam imports about 259,8 million USD of seafood from Norway and exports 9,4 million USD, with growth rates of 16,5% and 5,2% respectively. ,10%. The potential for cooperation between the two countries is huge when Norway is the second largest seafood exporter and Vietnam is in the top XNUMX largest exporters in the world.
2022 is the year of Norwegian seafood with impressive sales when exporting 2,9 million tons with an estimated value of 14,5 billion USD (151 billion NOK). This is the record number that Norway's seafood exports have achieved, equivalent to about 40 million meals a day for a year. The value of seafood exports has increased by about $2,9 billion, equivalent to 25% compared to 2021.
Norway has been a pioneer in sustainability for decades. It is this fact that has inspired many other countries to develop legislation to protect fish stocks as well as to share expertise in fisheries management with other fishing countries towards the goal of building and maintaining fish stocks. sustainable global fisheries resources.
In 2023, the Norwegian Seafood Council is expected to step up the implementation of promotional activities in Vietnam to bring Norwegian seafood to a large number of Vietnamese consumers, and at the same time build connection and promotion programs. promote trade between importers and exporters of the two countries.
