South Korean First Lady Wants to Be a Bridge to Promote Culture

Yonhap today quoted information from an interview published in the art magazine Artnet News on June 26, in which Ms. Kim said: "I felt how wonderfully the stature of Korean culture and art has increased when I traveled abroad or received international guests in the first year since President Yoon Suk Yeol took office." She mentioned the development in many aspects such as Korean movies, music , fashion and cuisine.

Ms. Kim Keon Hee during a visit to an art museum in April.

OFFICE OF THE PRESIDENT OF KOREA

“With its diversity, uniqueness and creativity, our Republic of Korea has a culture full of potential. I think I can play a role as a marketer of Korean culture to promote it to the world ,” said the first lady of South Korea.

In the interview, Ms. Kim also shared her contributions in introducing Korean culture to visiting foreign leaders. She also prepared gifts imbued with Korean culture when traveling abroad.

She believes she can play the role of cultural bridge thanks to her experience organizing art exhibitions. As a former director of Covana Contents, an art exhibition company, Kim recalls a particularly meaningful moment at the National Gallery of Art in Washington (USA) in April, when she saw the previously unexhibited works of her favorite artist Mark Rothko.

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