In the current trend, tourism is strongly shifting towards a green and sustainable development model. The Ninh Binh provincial tourism industry is actively promoting the replication of green tourism models, especially in the context of developing tourism in conjunction with protecting nature and preserving and promoting the heritage values of the ancient capital.
The Ninh Binh Provincial Tourism Department recognizes that green tourism is not only about protecting the environment, reducing emissions, or saving resources, but also about preserving cultural values, safeguarding heritage, improving the quality of life for communities, and building a more responsible, attractive, and sustainable destination image for the future.
Raise awareness of environmental protection.
As one of the first nine establishments in Ninh Binh province to be awarded the Vita Green tourism label – a set of criteria from the Vietnam Tourism Association – the Thanh Long farm-restaurant chain has consistently prioritized service quality and food safety over the past year. This is also one of the important criteria used in the scoring process before receiving the Green Tourism label.
Mr. Nguyen Thanh Long, Head of the Restaurant and Chef Association, Ninh Binh Provincial Tourism Association, and owner of the Thanh Long chain of livestock farms and restaurants, stated that with the Thanh Long restaurant system in Hoa Lu ward, green tourism standards are applied very seriously, from service quality to equipment and clean sanitary spaces; especially, the restaurant always displays a smoke-free slogan and requests customers to strictly adhere to it.
Furthermore, with its closed-loop farming system, the facility maintains and develops a herbal goat farming model. Besides proactively securing raw materials for its restaurant chain, the facility also supplies the market with tens of tons of products per month. Mr. Long believes that nothing is more effective in raising awareness about green tourism than through the restaurant's practical activities, which are linked to beautiful, environmentally friendly images. Ensuring the criteria is difficult, but maintaining and developing them is even more challenging. Therefore, the facility always prioritizes product quality, with customer feedback and evaluation being the most accurate assessment of its performance.
At Thung Nham Eco-tourism Area, owned by Doanh Sinh Trading and Tourism Services Joint Stock Company, after one year of being awarded the Vita Green tourism designation, the area's activities have become a highlight among tourist areas and destinations in the province. Ms. Cao Thi Hoa, General Director of Doanh Sinh Trading and Tourism Services Joint Stock Company, believes that this is not only a source of pride for the company but also a reminder for the business to continue its commitment to developing green tourism in a serious, responsible, and long-term manner.
This is also the perspective behind Thung Nham's unwavering commitment to sustainable green tourism development in the current landscape of green tourism. Green tourism is no longer a choice, but has become the inevitable path of future tourism.
In Thung Nham, green tourism is not just about reducing plastic waste or saving energy; it embodies a responsible development mindset – where economic growth must go hand in hand with resource conservation, cultural preservation, and enhancing the visitor experience, thereby improving the quality of life for the local community.
In fact, over the years, Thung Nham has continuously increased green experiences such as electric vehicles, bicycles, activities close to nature, using recycled products of natural origin, saying no to plastic waste… At the same time, the locality has invested heavily in a comprehensive waste treatment model.
According to Ms. Hoa, with the efforts of the government, functional units, and each tourism establishment, Ninh Binh is gradually becoming a typical symbol of green tourism in Vietnam and the region. To continue developing green tourism destinations, the locality needs to build truly green destinations, green tourism products with cultural depth, environmentally friendly operating models, and most importantly, build a community that shares responsibility for preserving heritage.
Orientation for the development of green tourism.
According to statistics from the Ninh Binh Provincial Department of Tourism, there are approximately 1,460 accommodation establishments in the province with over 32,400 rooms, ranging from 1- to 5-star hotels, homestays, bungalows, tourist apartments to specialized accommodation models, providing stable employment for nearly 8,000 workers. In the future, accommodation establishments will continue to improve service quality to meet the needs of tourists, especially by raising awareness in applying green tourism criteria to contribute to promoting sustainable tourism development and enhancing the competitiveness of Ninh Binh tourism.
Mr. Bui Van Manh, Director of the Ninh Binh Provincial Department of Tourism, affirmed that the green tourism criteria proposed by the Tourism Association, along with the active participation of businesses, are shaping an important step for Ninh Binh tourism towards responsible green tourism. For many years, in its tourism development orientations, Ninh Binh has clearly defined green tourism linked to heritage preservation. This is also the result of the persistent efforts of generations of Ninh Binh tourism professionals over the years and months, as part of the overall strategy.
According to Mr. Manh, the clearest evidence in the journey of developing green tourism is that Trang An, Tam Coc - Bich Dong, and many other areas in the province have been honored and ranked among the top destinations. This affirms the correct strategy of the Party Committee, the government, and relevant agencies, especially the efforts of businesses and people in Ninh Binh involved in tourism services in the area. In the coming time, the Department of Tourism will continue to advise the Provincial People's Committee on developing resolutions, plans, and strategies, clearly defining the perspective of sustainable tourism development, green tourism associated with heritage and local communities.
According to the Ninh Binh Provincial Tourism Association, as of June 2026, the province had 15 establishments labeled and marked as "Green Tourism" out of a total of 75 nationwide. These included 15 tourist areas and attractions, 7 accommodation establishments, 2 restaurants, and 1 travel agency. This data highlights Ninh Binh's tourism potential within the national green tourism development strategy, reflecting the correct direction taken by Ninh Binh's tourism industry in developing green tourism models and destinations. It affirms Ninh Binh's commitment to developing tourism while preserving the environment, especially the natural environment bestowed upon Ninh Binh.
Ms. Duong Thi Thanh, President of the Ninh Binh Tourism Association, affirmed that the province has identified sustainable tourism development as its overarching direction. Tourism businesses, tourist destinations, and local communities have gradually undergone a strong shift in awareness, moving from a mindset of simply exploiting resources to one of preserving, protecting, and promoting heritage values while taking responsibility for the environment and the community.
The implementation of the Vita Green criteria by the Vietnam Tourism Association has created an important framework to help businesses and destinations in Ninh Binh gradually standardize their operations towards greening and sustainable development. In the coming years, the Ninh Binh provincial tourism industry strives to have approximately 10 more establishments per year awarded the Green Tourism label and sign, aiming for widespread coverage of the Green Tourism model throughout the province.
Source: https://baotintuc.vn/du-lich/diem-nhan-du-lich-xanh-noi-co-do-20260602112844992.htm
![[Photo] General Secretary and President To Lam presides over a meeting on preparations for the review of one year of operation of the three-tiered government system.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2026/06/02/1780391821195_a1-bnd-4595-9717-jpg.webp)
Comment (0)