Real estate businesses are preparing to accelerate.

The real estate market is entering a transitional phase, and businesses are preparing to accelerate their growth.

Real estate businesses are confident in the market outlook for 2025 and are preparing all resources to accelerate growth. Photo: Le Toan

Construction started and sales began right at the beginning of the year.

The Tan An Huy residential project (Nha Be district, Ho Chi Minh City), after more than two decades of incomplete implementation, officially resumed construction on February 6th (the 9th day of the Lunar New Year). The project, invested by Tan An Huy Construction and Housing Business Joint Stock Company, covers an area of over 20 hectares and was first approved in late 2005.

Located near Phu My Hung Urban Area, the project was intended to provide housing for approximately 5,500 residents, comprising 313 villas and garden houses and 1,025 luxury apartments. However, the project has been stalled for over 20 years due to the incompetence of the previous investor, causing losses for both customers and landowners in the project area.

Currently, Tan An Huy Company has changed its leadership team and shareholders. Previous legal difficulties and obstacles have also been resolved by the Ho Chi Minh City government, creating favorable conditions for the project to continue.

Van Phuc will devote all its efforts to implementing the Van Phuc City Project.

- Mr. Pham Danh, Chairman of the Board of Directors of Van Phuc Real Estate Group

Regarding Van Phuc's future plans, they can be summarized in the phrase "a breakthrough era." For now, Van Phuc City remains a key urban area where the Group is pouring all its resources into developing major amenities and key projects to stay on track to become the most livable peninsula city in Vietnam.

Amidst the difficulties faced by many real estate projects in Ho Chi Minh City due to legal obstacles, the resolution of the Tan An Huy Residential Area Project offers hope to hundreds of customers whose capital has been tied up for the past two decades, opening up a positive direction for other housing projects facing legal issues.

In addition, along with positive policy changes, some businesses have also adapted to the market, quickly completing legal procedures and business operations for their projects, preparing to launch them immediately after the Lunar New Year holiday of the Year of the Snake.

For An Gia Real Estate Group, 2025 will be a busy year as 3,000 apartments at The Gió Riverside project are expected to launch in the first quarter of 2025. The developer has already connected with over 30 distribution agents, preparing for sales immediately after the Lunar New Year.

Besides this project, The Lá Village and West Gate 2 projects (Binh Chanh District, Ho Chi Minh City) are in the process of finalizing their 1/2,000 scale planning and investment approval procedures. Of these, The Lá Village (27 hectares) already has residential land within the project – a crucial condition for the land use conversion procedure – and is expected to begin operations within the next two years.

Similarly, at Nam Long's Waterpoint Project ( Long An ), the next phase of townhouses (The Pearl) will begin sales in early 2025 with a projected selling price significantly higher than previous phases. In addition, two new projects, Paragon (Dong Nai) and the first project developed in Hai Phong City, are planned for launch in the first half of 2025.

Central land always has high and lasting value.

- Mr. Tran Thanh Hai, Head of Investment at VinaLiving (VinaCapital)

VinaLiving continues to pay special attention to the central area of Ho Chi Minh City. This is because land in the city center always has high and enduring value over time. Therefore, we are focusing on researching renovation projects for old apartment buildings in the city center. This is a promising direction, contributing to urban regeneration while providing unique and high-quality products for discerning customers.

A notable point for Nam Long is that once the C4 zoning plan (Bien Hoa City, Dong Nai Province) is resolved, it will serve as an important basis for the Izumi City Project (170 hectares) to begin detailed planning adjustments and resume business operations from 2025. Simultaneously, this will also create the conditions for Nam Long to proceed with the next legal steps for the Paragon Dai Phuoc Project.

In addition to the projects mentioned above, the real estate market in Q1 2025 will also welcome many new supply sources. After transferring 627 units at the Quy Nhon Iconic Project Phase I (the commercial name of the Bac Ha Thanh Urban Area), the investor Phat Dat is preparing to launch the sale of 800 units in the subsequent phases. The Thuan An 1 and 2 high-rise complex in Binh Duong, also owned by this company, is expected to begin sales from mid-2025.

Meanwhile, Novaland is striving to overcome this difficult period through practical measures. Accordingly, the company is closely adhering to its comprehensive restructuring plan, resolving legal obstacles related to projects, and focusing all resources on project implementation to restore business operations, thereby creating a foundation to fulfill its obligations to shareholders, bondholders, and customers.

Similarly, Hung Thinh Group also aims to restart a series of unfinished apartment projects in Dong Nai, Binh Duong, Quy Nhon, and Ho Chi Minh City in the first half of this year.

Opportunities for breakthroughs in the new cycle.

Speaking with a reporter from the Investment Newspaper, Mr. Pham Danh, Chairman of the Board of Directors of Van Phuc Real Estate Group, said that from the second half of 2023, the real estate market has shown positive signs of improvement. Supply has gradually improved, numerous projects have had obstacles removed and restarted, and the number of people looking to buy real estate has also increased. Looking ahead to 2024, the Vietnamese economy is expected to be more prosperous, which will serve as a stepping stone for market development in 2025.

“We expect to launch a high-rise subdivision this year with a central location and the best views in the urban area, surrounded by a system of rivers, canals, lakes, squares, and musical fountains. Although it is still in the initial stages of preparation, a positive sign is that this subdivision has received a lot of interest from customers,” Mr. Danh added.

The Chairman of the Board of Directors of Nam Long Group, Mr. Nguyen Xuan Quang, also acknowledged that 2025 marks the beginning of a new development cycle for the real estate market after hitting its lowest point in 2022-2024.

According to Mr. Quang, in this new cycle, the market will be more transparent and sustainable with the new laws being implemented. This is also when the market will enter a period of maturity, a trend we can observe in countries that have already gone through this stage.

Proficient use of AI is essential in the real estate business.

- Ms. Trinh Thi Kim Lien, Business Director of Dat Xanh Services

In recent times, many developers have applied technology in their business operations and sales. If businesses and individual brokers fail to keep up, they will be left out of the race. Previously, real estate brokers needed to know many things, from consulting and running advertisements to writing content and handling paperwork. Now, they need even more knowledge and skills, including proficiency in using artificial intelligence (AI) tools, which is essential.

Experts and businesses analyze that, given the positive developments in 2024, the real estate market in 2025 is expected to enter a new development cycle. The word "change" is frequently mentioned by market participants when discussing future plans.

Mr. Nguyen Thanh Sang, General Director of SG Holdings Real Estate Joint Stock Company, believes that while legal compliance was previously considered the number one criterion, in the future, it will become a given if a project wants to sell its units.

“Gone are the days when investors ignored the legal aspects of a project. After numerous cases of undelivered houses, stalled projects, inability to obtain land titles, and unfulfilled financial obligations regarding land tax, developers who want their projects to succeed must now demonstrate not only their financial capacity and professionalism in project development, but also that the project is not just a place to live, but a truly livable place,” Mr. Sang emphasized.

In a recent report, VIS Rating forecasts that sales revenue for real estate businesses will increase by 25-50% in 2025. Explaining the factors that will help boost sales and cash flow into real estate in 2025, Mr. Duong Duc Hieu, Senior Analyst at VIS Rating, highly appreciates the recovery of housing supply thanks to a series of policies removing legal barriers, helping to accelerate the launch of new projects into the market.

The Ho Chi Minh City area and its satellite cities have seen a significant increase in supply compared to Hanoi, following a prolonged period of stagnation, primarily driven by large domestic and international developers such as Vinhomes, Masterise, and Lotte. Furthermore, new land prices in many prime locations with ongoing projects are expected to increase up to tenfold. This is prompting developers to prioritize prime land for the development of high-end, luxury, and ultra-luxury housing, establishing a new price benchmark.

The gross profit margin for high-end housing projects is typically 45-50%, higher than the 25-35% margin for the mid-range segment and 10% for social housing projects. This high profit margin partially offsets the increased costs in project development and brings in favorable revenue for the investor.

Source: https://baodautu.vn/batdongsan/doanh-nghiep-bat-dong-san-chuan-bi-tang-toc-d244602.html