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The Mnong people are developing community tourism.

Báo Dân tộc và Phát triểnBáo Dân tộc và Phát triển21/02/2025

Living for generations beside the largest natural lake in the Central Highlands (Lak Lake), Buon Jun village in Lien Son town, Lak district, Dak Lak province, still preserves many distinctive cultural characteristics of the Mnong ethnic group. At the end of 2024, Buon Jun was announced by the Dak Lak Provincial Department of Culture, Sports and Tourism as a community tourism destination, further motivating the Mnong people to preserve traditional cultural values ​​associated with tourism development. Amidst the chaotic sounds of large excavators breaking rocks and leveling earth, the shape of the key road leading to the villages in the Ban Ve lake area (Tuong Duong, Nghe An) has emerged. The charming little road, like a golden thread winding through the mountain slopes, breaks the isolation and stagnation that has plagued this land for generations. 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Buôn Jun vẫn còn giữ được nhiều giá trị văn hóa đặc sắc
Buon Jun still retains many unique cultural values.

pristine beauty

Stretching along the shores of Lake Lắk, Buôn Jun in Liên Sơn town still preserves many pristine beauties and unique characteristics of the Mnông ethnic minority village, which was formed hundreds of years ago.

Having witnessed the many historical changes of the land and holding the position of village elder for over 20 years, the respected elder of the village, Y Nơ Bdap (born in 1949), said: "Jun village was formed hundreds of years ago by four clans of the Mnong people from Dak Nong province and Dak Phoi commune who came here to establish and live, naming the village Jun. Over time, generations of Mnong people here have preserved and cherished the cultural identity of their ethnic group, from the architecture of longhouses, gongs, rice wine brewing, brocade weaving, rituals, and festivals…"

"In the past, Jun village had many elephants. The elephants helped the villagers transport agricultural products, and later they also participated in carrying tourists . Back then, my family also bought four elephants from Buon Don to raise and transport agricultural products. The Mnong people consider elephants as human beings; they give elephants names and offer prayers for their health. Over the years, the elephants have aged and gradually disappeared. Currently, the village only has a dozen or so left."

Buôn Jun hiện nay còn 13 con voi nhà
Currently, Buon Jun has 13 domesticated elephants.

Currently, Jun village still preserves over 60 stilt houses, 70 sets of gongs, nearly 20 dugout canoes, 13 domesticated elephants, and important rituals such as: life cycle festivals, boat launching ceremonies, new rice harvest ceremonies, and health blessing ceremonies for elephants... In addition, the people also preserve traditional crafts such as brewing rice wine, weaving brocade, basket weaving, and culinary traditions. All these cultural values ​​are utilized by the people to develop tourism and promote local socio-economic development.

Secretary of the Jun Y Rôn Buôn Krông village Party branch shared: "Like the Mnông community in Lắk district, the people of Jun village mainly live by farming. The water from Lắk Lake irrigates the rice fields and industrial crops of the people. In the past, the average income of the people was less than 10 million VND/year. Now, the Mnông people of Jun village know how to apply science and technology to production, growing three rice crops a year, and also planting coffee trees. The lives of the people are getting better and better. From a village where more than 90% of households were poor, now there are only 37 households left, and many temporary houses have been replaced with sturdy traditional houses. The average income of the people has increased to 45 million VND/person/year."

An attractive community tourism destination.

Già làng, Người có uy tín Y Nơ Bdap (thứ 2 bên phải) của buôn Jun kể lịch sử buôn
Elder Y Nơ Bdap (second from the right), a respected figure in Jun village, recounts the village's history.

Buon Jun currently has 117 households and 450 inhabitants, with over 90% being of the Mnong ethnic group. Possessing stunning scenery and a rich Mnong cultural heritage, Buon Jun has the advantage of developing unique and attractive community-based tourism products. Every year, Buon Jun welcomes thousands of domestic and international tourists who come to visit and experience its culture.

To help the people of Jun village develop community tourism, on November 16, 2023, the People's Committee of Dak Lak province approved the Project to support investment in building a typical tourist destination in Jun village. The resources for implementing the Project come from Project 6 "Preserving and promoting the valuable traditional cultural values ​​of ethnic minorities associated with tourism development" under the National Target Program for socio-economic development with ethnic minorities and mountainous regions.

By early December 2024, Jun village was officially recognized as a community tourism destination by the Department of Culture, Sports and Tourism of Dak Lak province. This is a significant milestone, marking a turning point in Jun village's tourism development journey, contributing to the preservation of traditional cultural values ​​and increasing income for the villagers.

Having worked in community tourism for many years, Ms. H'Wai Bdap (born in 1962), from Jun village, shared: "In community tourism, my family and several other households in the village have participated in training courses on business and exploiting community tourism services related to gong culture, traditional crafts, cuisine, etc. My family runs an accommodation, food, and gong performance service in our traditional stilt house. I also maintain the traditional rice wine brewing craft to serve tourists and local people. We are very happy that the village was recently recognized as a community tourism destination. This is an opportunity for the Mnong ethnic people to continue developing their strengths in tourism, increasing income, and improving their quality of life."

Bà H’Wai Bdap nắm giữ bí quyết ủ rượu cần truyền thống phục vụ khách du lịch
Ms. H'Wai Bdap holds the secret to brewing traditional rice wine to serve tourists.

In recent times, Jun village has received attention and investment in a modern infrastructure system, especially the road along Lak Lake, which has created a beautiful landscape and promoted tourism development. Currently, Jun village has 21 households participating in community tourism, including 6 houses that have received support in terms of facilities to serve tourism.

According to Nguyen Anh Tu, Vice Chairman of the People's Committee of Lak District: Buon Jun is surrounded by Lak Lake - the second largest natural freshwater lake in Vietnam and a scenic site recognized as a national historical and cultural relic by the Ministry of Culture, Sports and Tourism in 1993. This is the village with the longest history of tourism development in the district and plays an important role in the tourism activities of Lak District. Most people have a good understanding of tourism activities and have participated in tourism business. Being recognized as a typical community tourism destination further motivates Buon Jun to develop tourism more strongly.

From cultural trade to community tourism trade


Source: https://baodantoc.vn/dong-bao-mnong-lam-du-lich-cong-dong-1740111253646.htm

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