Many luxury weddings
In early February, the wedding of bride Shreya and groom Ayush (from India) was held in Da Nang with the attendance of over 250 guests. The event was solemn, incorporating traditional Indian rituals such as Gauri Pooja, Sehrabandi, and Baraat, creating an emotionally rich and culturally significant wedding atmosphere.
As part of the program to attract wedding tourists to Da Nang in 2026, the city organized a welcoming ceremony for couples and their entourage upon arrival at Da Nang International Airport, displaying congratulatory messages on LED screens in the immigration area; and also assisted with customs clearance of luggage and wedding equipment.
Representatives from the Da Nang Tourism Promotion Center presented flowers, souvenirs, and best wishes, expressing their appreciation for the couple's choice of Da Nang for their special day. In addition, the city supported the implementation of local cultural experiences such as performances of traditional folk instruments; notably, a silent fireworks display at the hotel was a new highlight of the 2026 program, contributing to an enhanced experience and creating a memorable emotional moment for this tourism wedding event.
Bride Shreya and groom Ayush expressed their gratitude for the warm and thoughtful welcome from the city; they also appreciated the attractiveness of Da Nang as a destination and its high-end resort services, which were perfectly suited for a wedding that demanded privacy, yet was equally unique in terms of culture and cuisine .
According to the Department of Culture, Sports and Tourism, in 2025 Da Nang welcomed and supported more than 50 wedding tourism events from key markets such as the US, Australia, India, and the Vietnamese community abroad. From the beginning of 2026 until now, many hotels and resorts have recorded numerous couples inquiring about and booking wedding venues.
This not only marks a milestone for Da Nang's wedding tourism activities in 2026, but also demonstrates the city's commitment to implementing a systematic, professional, and experiential approach to promoting and attracting wedding tourists.
A breakthrough strategy is needed.
In 2026, Da Nang will continue to promote its wedding tourism brand "Da Nang - Where Happiness Begins," focusing on supporting tour groups in organizing wedding events, honeymoons, and related activities; contributing to extending the length of stay and increasing spending of tourists.
A new feature of the 2026 program is the adjustment of support scale towards flexibility, in line with current wedding trends; expanding support content to include in-depth experiences, focusing on local culture and personalized services for each customer market; in which silent celebratory fireworks are considered a distinctive highlight of Da Nang wedding tourism.
In addition, the city is strengthening public-private partnerships, connecting tourism businesses, wedding organizers, and airlines, and promoting the application of digital technology in promotion and communication.
According to Ms. Chung Hee Kyung, Deputy General Manager of Hyatt Regency Danang Resort, to establish its position on the global ultra-luxury tourism map, Da Nang needs a breakthrough strategy focusing on three main pillars.
Firstly, the personalized experience is elevated to the highest level. The ultra-wealthy seek unique narratives woven specifically for them. This requires a team of experts who are not only highly skilled but also possess a deep understanding of the culture, customs, and traditions of each country and family. Every detail, from the type of flowers used for decoration and the flavors of the cuisine to the seating arrangement, must be absolutely perfect.
Secondly, the city needs to improve its connectivity and reception infrastructure to a high standard. It should actively campaign for more direct international flights, while also developing private jet and luxury yacht services. Investing in upgrading facilities to international standards is crucial for attracting the elite.
Furthermore, Da Nang needs to develop a targeted communication strategy. It could position Da Nang's image through high-end media channels, with a message emphasizing privacy, uniqueness, and personalized experiences. Inviting event experts and reputable KOLs to experience the city firsthand would help spread the image more effectively…
Source: https://baodanang.vn/du-lich-cuoi-da-nang-khoi-sac-3328502.html
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