Da Nang tourism back on track

During the two years of the Covid-19 pandemic, Da Nang's tourism industry did not rest but quietly prepared new products, and the recent impressive comeback shows that Da Nang is still the tourist center of the Central region.

It can be said that tourism is the spearhead economic sector that has recovered quickly, strongly and impressively in Da Nang City as soon as it opened after Covid-19.

Son Tra Peninsula is preserved and developed in harmony with nature.

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Many new products

During the April 30 - May 1 holiday, the city welcomed more than 254,000 visitors, mainly domestic visitors (more than 246,600), an increase of more than 3.3 times over the same period in 2021.

Of which, Sun World Ba Na Hills tourist area attracted a 55% increase in visitors compared to the same period in 2021. The special national monument Ngu Hanh Son welcomed about 13,000 visitors, Asia Park also attracted a 300% increase in visitors compared to the same period last year.

Support for tourists when coming to Da Nang

On international routes, Thailand and Singapore have resumed flights to Da Nang City, and travel agencies have quickly connected with foreign partners with the determination to bring the city back to its peak in 2019 before the Covid-19 pandemic, with 8.6 million visitors, including 3.5 million international visitors.

This is considered a "quick test" of the city's tourism industry and shows that Da Nang City is still maintaining its performance as before the pandemic.

Returning to Da Nang City this time, tourist Ha Thi Dieu (44 years old, living in Dong Da District, Hanoi) was surprised by the new tourism products. Da Nang beach was not unfamiliar to her family before Covid-19, she went swimming in Da Nang beach almost every year, but this year the whole family gathered at My An night beach, enjoying street art on the walking street - "Western Street" An Thuong. Here there are fast food cart services, soft drinks, massage therapy, team building, campfires, bartender performances... beach movie screenings and events, music, DJ shows every night...

Da Nang beach tourism has the advantage of still preserving the traditional culture of fishing villages.

My An night beach, walking street - Tay An Thuong Street, and soon walking street - Bach Dang night market... are new tourism products in the night-time economic development strategy of Da Nang City until 2025.

Ms. Truong Thi Hong Hanh, Director of the Department of Tourism of Da Nang City, said that over the past two years, the city and the tourism industry have made constant efforts to prepare for a comprehensive comeback, with many special events such as: Asia Route Development Forum - Routers Asia; Asia Development Golf Tournament; Enjoy Summer Festival, VITM Tourism Fair... and many large tourism stimulus programs, effectively implementing MICE policies, the tourism capital of the Central region is gradually regaining its position, with strong determination and creative ways, to become the center of Vietnam tourism.

Marine sports are still a new feature of Da Nang beach.

The city will also have many major international cultural, tourism and sports events in the near future such as: Asian Air Route Development Forum; Asian Golf Tournament 2022...

“The number of visitors during the recent holiday season shows that Da Nang’s tourism industry has shown real signs of recovery, which are positive signs for the upcoming vibrant summer tourist season, and at the same time open up new opportunities to welcome international visitors during the peak season from September to early next year,” said Mr. Nguyen Van Binh, Chairman of Sun Group in the Central region.

Businesses have also prepared products for this year's summer tourist season, focusing mainly on package products to stimulate demand, MICE products, etc.

Tourists love Danang beach

Maintain Danang's position

According to the tourism industry, by 2019, tourism has basically become a key economic sector by meeting 6 basic assessment criteria. In particular, the city's tourism industry has achieved tourist satisfaction through awards and tourism survey results such as: Asia's Leading Event and Festival Destination Award 2016, Top 10 Asia's Leading Meeting Cities 2017; Top Trends in Destination Choice 2018, Top 52 Destinations 2019; Top 10 Global Destinations 2020; Top 25 Most Popular Destinations in Asia 2021...

Mr. Tran Phuoc Son, Vice Chairman of the People's Committee of Da Nang City, said that with the policy of flexibly adapting to the epidemic to restore and promote economic development, tourism is one of the key areas that the city is particularly interested in promoting recovery in the soonest time.

“Da Nang has the advantage of being a city with “the beginning of the sea and the end of the river”, so after the sea, the city is focusing on exploiting and promoting waterway tourism activities, creating new tourism products such as tours, routes on the sea and on the river, diversifying entertainment activities, keeping tourists staying longer”, said Mr. Tran Phuoc Son.

International Fireworks Festival, the brand of Da Nang City

Ms. Truong Thi Hong Hanh added that as soon as the city opened, it had synchronous and effective policies and solutions. “In the immediate future, the department will work with departments, branches, localities, associations and the business community to promote the market, restore domestic and international flights; have policies and support connecting tourism service providers to form demand stimulus alliances, exploit key and potential markets with many different customer segments. At the same time, we will also closely check and monitor prices, prepare human resources, improve service quality, and preserve the city's existing image as a destination…”, Ms. Hanh said.

Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, said that although the competition from neighboring localities is quite large, Da Nang still has its own attraction for domestic tourists, from the positive signals of the recent holidays along with the efforts of the city and businesses, it is expected that this summer Da Nang will catch up with the peak season of domestic tourists in 2019.

Opportunities for resort real estate

Besides launching new products, Da Nang City Department of Tourism also has a longer-term, methodical strategy to attract tourists, for example MICE guests.

It can be said that not every destination has as many advantages for event organizers as Da Nang City. The city's tourism industry has special policies to support MICE groups such as city leaders, department leaders picking up at the airport, guiding vehicles, event support...

Mr. Nguyen Duc Quynh, General Director of Furama Resort, Chairman of the Danang Hotel Association, cited that in the summer of 2022, Ariyana Danang International Convention Palace received more than 10 conferences with over 1,000 people/event, showing that Danang City is still an ideal destination for domestic MICE delegations.

With the orientation of developing MICE tourism in Da Nang City, many opportunities have been opened for investors to develop the resort real estate sector. In 2021, the city has 1,272 accommodation establishments with 44,810 rooms, of which 216 are 3-5 star and equivalent to 26,822 rooms, accounting for about 60%, 16 tourist areas and attractions.

Da Nang City is aiming for international events to open more channels to attract tourists.

Meanwhile, immediately after the recovery of post-Covid-19 activities, a series of projects have been restarted to welcome the new development cycle of Da Nang city tourism until 2025.

“Da Nang has all the interesting and unique things that MICE visitors need: event facilities, diverse entertainment destinations, domestic flights with suitable flight times, connecting many provinces and cities, international travel companies in Da Nang have developed a service network in the provinces and cities, creating a more diverse customer ecosystem. Da Nang was also honored as “Asia's Leading Festival Event Destination” by the World Travel Awards (WTA), and especially after APEC 2017, large international corporations decided to organize events here,” said Mr. Duc Quynh.

From now until October 2022, there will be 7 more airlines operating international flights from Korea, Thailand, Singapore, Japan, Malaysia, India with about 90 flights/week, of which Korea alone is expected to have 49 flights/week. Domestic flights from Hanoi, Ho Chi Minh City, Nha Trang, Buon Ma Thuot, Can Tho, Da Lat, Hai Phong, Phu Quoc, Vinh will also increase to more than 230 flights/week.

Source: https://thanhnien.vn/du-lich-da-nang-tro-lai-duong-dua-1851469233.htm