EVNCPC is proactive and innovative in using energy efficiently and effectively.

(Chinhphu.vn) - In the context of global climate change and ever-increasing electricity demand, energy conservation and efficiency are no longer just slogans but have become an essential part of national energy policy.

Actively promote the participation of businesses and large customers in the demand response (DR) program.

As the electricity management unit in the Central and Central Highlands regions, the Central Power Corporation (EVNCPC) has clearly demonstrated its pioneering role, proactively implementing many practical and innovative programs to contribute to the effective implementation of the National Program on Energy Saving and Efficiency for the period 2019 - 2030.

A highlight of 2024 was a significant milestone when EVNCPC not only excellently achieved its electricity saving targets but also pioneered innovation in communication, coordinating synchronously with localities, units, and people to turn slogans into concrete and practical actions.

Spreading electricity-saving habits from the community to each household.

In 2024, EVNCPC collaborated with local authorities to implement the "Electricity Saving Household" program, a highlight in promoting electricity saving behavior among the population. The program attracted over 500,053 households in 13 provinces and cities in Central Vietnam and the Central Highlands, creating a practical and effective wave of action.

With a modern, multi-channel approach ranging from customer care apps, workshops, and direct consultations to digital media platforms, the program not only provides knowledge but also directly guides people on simple and easy ways to save electricity. Small actions such as turning off lights when not in use, replacing lights with LEDs, and using high-efficiency appliances are gradually becoming daily habits in households.

The outstanding results show that over 2,000 households received awards, saving 59.1 million kWh of electricity during the 2024 dry season, which is also the time when the power system is under the highest pressure. These impressive figures demonstrate the exceptional effectiveness of communication linked to practical action and with the support of local authorities, the power sector, and the community.

"The Household Electricity Saving Program is a very significant program, not only reducing monthly household living expenses but also contributing to raising awareness and changing people's habits regarding electricity use towards greater efficiency and rationality; thereby helping households adopt a green, clean, civilized, and modern lifestyle through safe, efficient, economical, and environmentally friendly electricity use. Through the program, it also spreads the electricity saving emulation movement, replicates models and initiatives in effective electricity saving practices by households, and positively impacts the community's awareness of electricity saving," said Mr. Le Hoang Anh Dung, Deputy General Director of EVNCPC.

Furthermore, EVNCPC also collaborates in implementing meaningful social programs such as "Lighting up rural roads," sponsoring the replacement of public streetlights with LED lights, supporting household electricity systems for 1,566 poor households and policy beneficiary families, and integrating electricity saving awareness into annual customer appreciation activities, demonstrating the Corporation's profound sense of social responsibility.

EVNCPC leaders and employees participated in the Earth Hour 2025 event in Da Nang City.

One of the key achievements in EVNCPC's energy saving and efficiency efforts in 2024 is its modern, synchronized, and multi-platform communication strategy. EVNCPC has implemented a series of large-scale communication campaigns, linked to events such as the Earth Hour 2024 campaign, the "Students with knowledge of safe, economical, and efficient electricity use" program, and the "Union member families saving electricity" emulation movement…

In particular, the school-based awareness program made a strong impact, attracting 57,967 entries from elementary, middle, and high school students. Through drawings, promotional videos, and presentations, students not only gained a vivid understanding of electricity conservation but also became "junior advocates," spreading the message to their families and society. The competition truly demonstrated the effectiveness of communication in the school environment, where awareness is nurtured in the future generation.

In addition, EVNCPC has significantly boosted its communication efforts on digital platforms, achieving remarkable quantity and quality: 117 news articles were published in the "Electricity Saving" section on the Corporation's website; 427 news articles and reports were published in newspapers; and more than 250 digital communication materials ( video clips, infographics, drawings) were widely shared on fanpages, internal groups, and social media groups.

Not stopping at passive communication, EVNCPC also proactively organizes competitions, seminars, and interactive activities such as guiding people on how to use electricity economically via app/website, organizing radio broadcasts, and mobile loudspeaker vehicles for propaganda… helping to reach nearly 2 million customers across the region.

A significant highlight is that during the Earth Hour 2024 event, EVNCPC recorded electricity savings of 48,900 kWh, an increase of 19.6% compared to 2023, demonstrating the effectiveness of communication coupled with concrete actions.

The artworks submitted to the "Students with Knowledge of Safe, Economical, and Efficient Electricity Use" competition have been selected and displayed at APEC Park in Da Nang.

Partnering with businesses and the government.

Not only focusing on households or students, EVNCPC also emphasizes coordination with organizations, agencies, and businesses to ensure the overall effectiveness of the National Program on Energy Saving and Efficiency for the period 2019-2030. In particular, EVNCPC focuses on disseminating information about policies and laws in the field of electricity saving to large electricity-consuming businesses; advising customers on applying solutions and models for efficient and economical electricity use; and implementing programs for forecasting commercial electricity load, load shifting, and demand response (DR).

In 2024 alone, EVNCPC worked directly with and signed commitments with 297,727 customers in various sectors including administrative and public services, public lighting, manufacturing, and business, to implement electricity saving targets according to Directive 20/CT-TTg of the Prime Minister . The committed electricity savings reached 327.7 million kWh, demonstrating a strong commitment to load management and responsible energy use.

In addition, member units throughout the Corporation have actively participated in seminars and workshops on energy saving and efficiency, coordinating with the Ministry of Industry and Trade, provincial People's Committees, and local Departments of Industry and Trade to implement, monitor, and improve the effectiveness of law enforcement on electricity saving.

"Thanks to effective electricity saving awareness campaigns, EVNCPC's electricity savings have steadily increased over the years. Specifically, from 427.7 million kWh in 2021 to 504.1 million kWh in 2023, and reaching 739.7 million kWh in 2024, equivalent to 2.92% of commercial electricity consumption. Furthermore, the nearly 297,727 customers who have signed commitments to save electricity are not only the result of our awareness efforts but also a testament to the community's support for EVNCPC in its sustainable development journey. We believe that when people, businesses, and the electricity sector act together, efficient and economical energy use will become a new standard in society. Through this, EVNCPC will make a significant contribution to successfully achieving the national energy saving target of 5-7% as set out in the National Energy Saving Program." "Economical and efficient development in the period 2019 - 2030," emphasized Mr. Le Hoang Anh Dung, Deputy General Director of EVNCPC.

With a well-planned strategy, effective implementation, and proactive communication strategy, EVNCPC has demonstrated its leading role in achieving energy saving goals in the Central and Central Highlands regions. The results achieved in 2024 provide a solid foundation for the Corporation to continue implementing programs in the 2025-2030 period, aiming for a sustainable, efficient, and environmentally friendly power system. EVNCPC is not only saving electricity but also building a culture of responsible energy consumption throughout society.

Nhat Anh

Source: https://baochinhphu.vn/evncpc-chu-dong-sang-tao-trong-su-dung-nang-luong-tiet-kiem-va-hieu-qua-102250604142717866.htm