Fansipan officially has the highest Starbucks store in Asia.

On the morning of March 14th, Starbucks Vietnam officially set a new milestone with the opening of its highest store in Asia at Fansipan. Located at an altitude of 3,063m, Starbucks Fansipan promises to be a spectacular destination, where modern coffee flavors blend with local cultural identity and the majestic beauty of the Sa Pa mountains.

The ribbon-cutting ceremony marked the official opening of the Starbucks Fansipan store, Asia's highest-ranked store.

Located in the Cloud Terrace area of ​​the Sun World Fansipan Legend tourist complex, the shop offers a unique experience where customers can not only enjoy the familiar taste of coffee but also take in the breathtaking natural beauty of Sapa in a tastefully designed space.

Starbucks officially opened its store at Fansipan on March 14th.

“Starbucks Fansipan is a milestone we are incredibly proud of. Located at an altitude of 3,063 meters above sea level, it is recognized as the highest Starbucks store in Asia. With its spectacular location, unique architecture, and celebration of local culture, Starbucks Fansipan embodies the beauty of the fusion between the art of coffee making and the culture of Northwest Vietnam.”

We believe this store will be a must-visit destination for both domestic and international tourists. Above all, we would like to express our gratitude to all our customers, partners, and collaborators because without their trust, love, and support, we could not have achieved this amazing milestone,” shared Ms. Chi Nguyen, Communications Director of Starbucks Vietnam.

The Starbucks Fansipan store's opening day attracted a large number of tourists.

Inspired by the diverse architecture of Sa Pa, Starbucks Fansipan stands out with its light green exterior and interior design that celebrates local culture, using local textiles as accents on the store's pillars. With warm beige tones, a predominantly wood interior, and touches of green, the store feels like a peaceful haven amidst the clouds. All these elements combine to create a unique meeting place where nature intertwines with modernity, harmonizing local culture with a distinctive coffee story.

Visitors enjoyed the experience at Starbucks Fansipan on its opening day.

To celebrate the grand opening of the Starbucks Fansipan store, Starbucks Vietnam is introducing the Cloud Macchiato (hot & iced version) – a special limited-edition drink available at all Starbucks stores nationwide from March 14th to March 20th. Inspired by the sea of ​​clouds and the sky, the Cloud Macchiato features a fluffy, creamy foam topped with caramel sauce. The drink offers a sweet yet rich espresso flavor, a signature Starbucks taste.

Speaking at the ceremony, Mr. Pham Tien Dung, Permanent Vice Chairman of the People's Committee of Sa Pa Ward, expressed: “The presence of a global brand like Starbucks on the summit of Fansipan is vivid proof of a Sa Pa that is transforming with great resilience: a Sa Pa that cherishes its heritage values ​​but also aspires to integrate, ready to embrace civilized values ​​to enrich its own identity. It is even more meaningful that this event takes place on the occasion of the 10th anniversary of the operation of the Fansipan cable car system. For the past decade, Sun World Fansipan Legend has not only been a 'beautifier' for the land, changing the face of local tourism, but also an extension of Sa Pa's culture and people to reach out to the world , creating sustainable welfare values ​​for the people here.”

Tourists hold Starbucks coffee cups in their hands and check in next to images of the majestic mountains of Sa Pa.

Expressing her pride as Starbucks Fansipan officially opened its doors to guests, setting a new record for the highest coffee shop in Asia, Ms. Tran Nguyen – Deputy General Director of the Tourism and Resorts Division ( Sun Group) shared: “The cup of coffee you hold in your hand is not simply a cup of coffee. It embodies the sophistication and global standards of Starbucks – a brand that has become an icon of modern coffee culture worldwide. It also bears the mark of Sun Group – with its aspiration to continuously create unique experiences and elevate Vietnamese destinations. But more than that, that cup of coffee also contains the very unique elements of Fansipan and Sa Pa – a place where the majestic beauty of Northwest nature and the indigenous cultural values ​​preserved through generations converge. Therefore, the Starbucks cup at Fansipan is unlike any other Starbucks cup in the world.”

Tourists check in with a special drink at Starbucks Fansipan.

The Starbucks Fansipan store is located in the Sân Mây area of ​​the Sun World Fansipan Legend tourist complex. The store operates from 8:30 AM to 4:00 PM on weekdays (Monday to Thursday) and from 8:30 AM to 5:00 PM on Fridays. On weekends, the store operates from 8:00 AM to 5:00 PM on Saturdays and from 8:00 AM to 4:00 PM on Sundays.

Starbucks Fansipan – a new experience on the journey to conquer Fansipan peak for tourists.

Present in Vietnam since 2013, the global coffee brand Starbucks now has more than 150 stores nationwide. Starbucks not only sells coffee but also creates a "third space" that connects the community and celebrates Vietnamese identity.

Tourists check in at the Starbucks store on Fansipan, the highest point in Asia.

Opened in 2016, Sun World Fansipan Legend is a world-class resort and entertainment complex located in Sa Pa (Lao Cai province), a place where majestic natural beauty and unique local culture converge. Over a decade, Sun World Fansipan Legend (Sa Pa, Lao Cai) not only boasts a Guinness World Record-breaking cable car system but also attracts visitors with its vibrant year-round flower gardens, magnificent spiritual architectural structures, a vivid recreation of the local culture in Bản Mây (Cloud Village), and festivals and shows showcasing the rich cultural identity of the Northwest region. The resort has also been recognized by the World Travel Awards as the "World's Leading Natural Scenic Destination" for six consecutive years.

The collaboration between these two major brands promises to bring not only economic and brand value to both parties but also contribute positively to promoting the image of the people and culture of Sa Pa to international friends, thereby helping to elevate Vietnam's position as a tourist destination on the world tourism map.

NL

Source: https://baothanhhoa.vn/fansipan-chinh-thuc-co-cua-hang-starbucks-cao-nhat-chau-a-281237.htm