Galaxy S26 sets a record.

The Samsung Galaxy S26 has impressive pre-order sales. Photo: Android Central .

Samsung has officially launched its global sales campaign for the high-end Galaxy S26 smartphone. The device reached customers on March 6th in some of the first markets such as South Korea, the US, the UK, and Vietnam, before expanding to approximately 120 countries and territories worldwide .

Just before its official launch, the Galaxy S26 recorded a large number of pre-orders in the South Korean market. According to Samsung, the total number of pre-orders reached 1.35 million units, the highest ever recorded in the history of the Galaxy S series.

Samsung introduced its new flagship model in three versions: Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra. Of these, the top-of-the-line Galaxy S26 Ultra dominated pre-orders, accounting for approximately 70%. This indicates a user preference for the highest-end version due to its superior specifications and features.

One of the most notable features of the Galaxy S26 Ultra is its integrated security display. Samsung claims this is a first in the smartphone industry. This technology allows users to protect the content displayed on the screen without needing a separate screen protector.

Samsung says the feature is designed to fit into everyday use scenarios. Accordingly, the device's hardware and software are optimized to work in sync, helping to protect user privacy without affecting the user experience.

Along with its new smartphone line, Samsung also introduced the Galaxy Buds4 wireless headphones to expand the Galaxy device ecosystem.

The privacy settings interface is the most notable new feature on the Galaxy S26 Ultra. Photo: Phuong Lam .

The product comes in two versions: Galaxy Buds4 Pro and Galaxy Buds4. Samsung positions this as the biggest upgrade to date for the Galaxy Buds line of headphones. Both models feature hi-fi sound reproduction and a design focused on comfort for extended wear.

The impressive pre-order sales of the Galaxy S26 are a positive sign for Samsung, especially in the context of a global smartphone market facing significant pressure. The sharp increase in memory chip prices in 2026 is putting pressure on the profit margins of many smartphone manufacturers, particularly in the mid-range and budget segments.

Meanwhile, the Galaxy S26 series, being in the premium segment, is less affected by supply chain fluctuations. With 1.35 million pre-orders in South Korea alone and plans to launch in 120 countries, Samsung is placing high hopes on its new flagship series and sees it as a key product to maintain its position in the high-end Android smartphone segment.