Vietnam's booth makes an impression at the TTG Travel Experience 2025 Professional Tourism Fair

Appearing for the first time at the TTG Travel Experience 2025 Professional Tourism Fair in Rimini (Italy), the Vietnamese national pavilion left many deep impressions on international friends.

The event was organized by the Vietnam Tourism Association in Europe (VNCT) in collaboration with the Vietnam Cultural Center in France and Vietnam Airlines , bringing together more than 10 typical businesses in the tourism and hotel sectors from Vietnam.

Vietnam booth at the Fair

With the theme "Vietnam - Hidden Beauty", the booth was impressively designed, introducing the unique beauty of Mu Cang Chai and Ha Long Bay. The booth marked the strong presence of the Vietnamese tourism market at one of the largest professional tourism events in Europe.

At the booth, visitors can not only enjoy Vietnamese flavors through traditional dishes, tea and coffee, but also immerse themselves in the cultural and artistic space with folk music and traditional musical instrument performances, performed by artists from the Vietnamese Cultural House in France.

Performing arts program

The folk melodies resounding through the monochord, zither, bamboo flute... not only bring a warm Vietnamese atmosphere in the heart of Europe but also honor the unique cultural beauty, where tradition and modernity blend.

Speaking at the opening ceremony, Mr. Tang Thanh Son - director, Meritorious Artist, Deputy Director of the Vietnam Cultural Center in France shared: "Organizing an official booth at TTG Rimini is an important milestone not only promoting Vietnamese tourism to the European market, but also demonstrating the spirit of connection between cultural organizations and Vietnamese businesses abroad as well as from Vietnam, joining hands to spread the image of the country and people of Vietnam as friendly and dynamic".

Vietnam booth attracts many international friends to visit

VNCT Association President Le Y Linh expressed that the event is an important opportunity for Vietnamese businesses to expand connections, gain deeper access to the European market, and at the same time contribute to affirming the position and increasing attraction of Vietnamese tourism on the international map.

With unique cultural activities, the Vietnamese booth at the TTG Travel Experience 2025 Professional Tourism Fair in Rimini (Italy) has truly left a deep impression, both imbued with national identity and demonstrating the professionalism and international integration of Vietnamese tourism../.

Source: https://bvhttdl.gov.vn/gian-hang-viet-nam-gay-an-tuong-tai-hoi-cho-du-lich-chuyen-nghiep-ttg-travel-experience-2025-20251013094305833.htm