Google issues stricter rules to prevent spam on Gmail

Google is stepping up its efforts to fight spam on its bulk Gmail app by tightening controls on accounts that send more than 5,000 messages per day.

Accordingly, Google will require Gmail accounts that send more than 5,000 messages per day to provide a one-click unsubscribe button right in their emails.

Google updated some changes on Gmail to reduce spam.

At the same time, these Gmail accounts also need to verify their email addresses and system configuration to prove that they own a legitimate domain name and IP address.

Google said it will deny service to Gmail accounts that are frequently flagged as spam. According to Alphabet’s Postmaster metrics tool, the “clear spam threshold” is 0.3% of all messages sent.

Google's new policy will take effect from February 2024.

The move shows the ongoing battle between the search giant and those who often use open systems such as email to spread scam messages or annoy Internet users.

In recent years, machine learning techniques have applied new technologies to combat this problem, but the other side has also developed new techniques to bypass email filters.

“These changes are like a game changer for the email industry. By changing a few fundamental things, we can keep email running smoothly,” said Neil Kumaran, a product manager at Google. “However, this will be a long-term battle. Keeping email safe and user-friendly requires continued collaboration and vigilance from the entire community.”

Google's new change could impact some legitimate ad marketers who are using the Gmail app as a tool for marketing and customer insights.

According to Kaspersky Anti-Virus estimates, about half of all emails sent in 2022 will be spam.

Source: https://baoquocte.vn/google-ban-hanh-nhung-quy-dinh-chat-che-hon-de-ngan-chan-thu-rac-tren-gmail-245016.html