International music label Box Entertainment will launch in Vietnam in July 2025

Box Entertainment – ​​an international music production company under the inTheBox Group – will officially be present in Vietnam in July 2025. This is considered a strategic step to turn Vietnam into a regional music production center.

The company aims to put Vietnamese talents on the world music map.

According to Ms. Linh Nguyen (June), Marketing Director of the company, the investment decision was motivated by the potential of the Vietnamese music market and the strong relationship that inTheBox has built here over the past decade. With more than 35 years of experience operating in Europe, Box Entertainment aims to build a comprehensive music ecosystem, including: composition, recording, post-production and distribution according to international standards.

With only 50 units produced worldwide, the SSL 9000 J is a "monster" mixing desk in the music production industry.

The highlight of the investment plan is the new studio system with high-tech equipment, including the legendary SSL 9000J mixing desk - used to produce hits by Taylor Swift, Adele, Beyoncé, Coldplay... and appearing for the first time in Vietnam.

Box Entertainment positions itself as a unit that develops artists with distinct musical personalities, prioritizing artistic depth instead of following mass entertainment trends. The company hopes to create opportunities for Vietnamese artists to reach out internationally through a professional network and production process.

Female artist ZOE was announced as the first exclusive artist to sign an international deal with the label, and also became the first Asian female artist to officially partner with a European music label for global release.

MAI AN

Source: https://www.sggp.org.vn/hang-am-nhac-quoc-te-box-entertainment-se-ra-mat-tai-viet-nam-vao-thang-7-2025-post797354.html