The first supermarket system in Vietnam to livestream sales on TikTok, testing AI technology

Saigon Co.op also deploys AI (artificial intelligence) technology, also known as "virtual human live streaming sales" to optimize costs, reduce product prices, and support users to shop almost 24 hours a day.

Initially, AI technology will be tested by Saigon Co.op until the end of Lunar New Year (February 5), with an average duration of 10-12 hours per day. After that, this method will be evaluated based on the number of successfully closed orders, views, reach, interactions... to officially deploy on a large scale.

Users can watch livestreams and shop at www.tiktok.com/@co.opmart.official or https://www.tiktok.com/@benthanhliveshopping and enjoy shocking incentives only available on this livestream with AI technology.

In the immediate future, Saigon Co.op will livestream to sell private label products under the brands Co.op Finest, Co.op Select, and Co.op Happy.

To introduce the above activity, on January 30, 2024, Saigon Co.op and its operating partner, Aeyes Streaming Vietnam Joint Stock Company, organized an Introduction to the project of livestream sales using AI technology. The program was attended by representatives of the Ho Chi Minh City Institute for Development Studies.

Mr. Le Van Tong, Head of Saigon Co.op Online Business Department, said that implementing AI livestream is a breakthrough in Saigon Co.op's digitalization journey; at the same time, the unit also actively contributes to the overall commercial development goal of Ho Chi Minh City. "Hopefully, this new sales trend will bring a more convenient and time-saving experience to consumers," Mr. Tong expressed.

Source: https://nld.com.vn/saigon-coop-livestream-ban-hang-tren-tiktok-bang-nguoi-ao-196240131111644357.htm