This can be seen quite clearly in the tourism sector, where during and after the pandemic there has been a clear change in the trend of tourists' choice of destination, the response of national governments as well as the service provider adjustment.
The peak days of summer tourism have begun in Vietnam. Last weekend, a resident of Ecopark urban area (Hung Yen) - dubbed the "green city" - sent a photo of a convoy of cars crowded on the internal road in front of his house. raft. A photo with a humorous meaning, "soon to be as crowded as the capital", but also contains the anxiety that, hereafter, "my place worth living" may face a busy atmosphere full of dust. and sound instead of keeping the current peaceful look.
The anxiety of residents in destinations is understandable. But, tourists seem to care less about that. They go to the places they like, enjoy the feeling of comfort in a new destination. There is a trend of short-term travel, short-term travel, and even day trips to save costs… The detailed issues suggest thinking about the overall problem in order to realize the orientation of tourism development. green.
Recently, discussing green tourism development, some experts have noticed three pillars, including people, economic benefits and environment. In other words, it can be understood that the effectiveness of green tourism development depends on the formulation of policies, the response of businesses and the perception and behavior of tourists at the place they come.
Considering the above three issues, it is easy to see that in recent years, in Vietnam, the Party and Government have issued a number of important documents related to the orientation of sustainable development of green tourism. For example, recently, on May 18, 5, the Government issued Resolution No. 2023/NQ-CP on the main tasks and solutions to accelerate the recovery process and accelerate the effective and sustainable tourism development. development and implementation of the Green Tourism Action Program for the period of 82 - 2023.
Tourism businesses are also not outside. Many places pioneered in replacing plastic utensils with environmentally friendly ones; pay attention to wastewater and waste treatment; Prioritize factors close to nature when building accommodation and organizing experience activities for visitors. Some localities have made remarkable progress in this part, such as Hanoi, Lao Cai, Yen Bai, Quang Nam, Quang Ninh, Nghe An...
Regarding the third pillar, it is easy to see a positive change in tourists' perception of green tourism values. According to the survey results of the Vietnam Tourism Advisory Council, conducted at the end of 2021, more than half of the respondents said that they are interested in nature tourism. In fact, the number of people interested in this type of business has increased significantly after the Covid-19 pandemic – based on the number of people every weekend flocking to tourist destinations close to nature such as Moc Chau (Son La), Ba Vi (Hanoi), Pu Luong (Thanh Hoa), Mang Den (Kon Tum)…
In the three pillars mentioned above, people's awareness of green tourism is extremely important. Transformation is not enough. Consciousness of green consumption must be started from home to market, to entertainment spots and tourist areas. Lessons learned in schools, good models, and exemplary tourist spots on protecting natural resources and the environment... need to be widely spread to help people and tourists create green living habits. The State has the right policies, businesses do not give up the principle of protecting the environment and tourism resources for immediate benefits, and people have the habit of living green, which are the basic factors to ensure the process of sustainable development. Green tourism development towards sustainable destination.
