 |
The number of iPhones shipped in the Chinese market has decreased by 9% compared to the same period last year. Photo: SCMP . |
According to a report from market research firm IDC, iPhone shipments in the Chinese market fell 9% year-on-year to just 9.8 million units in the first quarter of 2025.
More significantly, this decline comes just three months after the US tech giant regained the top spot in the world's largest smartphone market.
Also according to IDC data, Apple was the only phone brand in the top 5 in China to record a decline in the last quarter, while total smartphone shipments in the domestic market increased 3.3% year-on-year to 71.6 million units.
Apple has struggled because its "premium pricing structure has prevented it from taking advantage" of government subsidies for electronics purchases, said Will Wong, senior research manager at IDC Asia- Pacific .
Specifically, this subsidy program, which started on January 20, provides a 15% subsidy of up to 500 yuan (equivalent to 68.5 USD ) for each time consumers buy smartphones, tablets and smartwatches priced under 6,000 yuan.
In addition, Apple's manufacturing supply chain and the Chinese smartphone industry are facing a lot of uncertainty due to US President Donald Trump's new tariff regime, which took effect this month.
“US-China tensions have caused some uncertainty, but the bright spot is that first-quarter growth has put market participants in a better position to deal with any challenges in the rest of the year,” said Mr Wong.
Source: https://znews.vn/iphone-hut-hoi-the-nao-o-trung-quoc-post1547048.html
Comment (0)