Asian visitors to Phu Quoc increase sharply at the end of the year

According to newly released data from online travel platform Agoda, Vietnam continues to rise as a preferred destination for Asian and international families during their travels in late 2025 and early 2026. Phu Quoc stands out as leading in terms of search interest.

Specifically, based on search data from September to November 2025 for stays in December 2025 and January 2026, Agoda recorded a 30% increase in demand for family travel to Vietnam compared to the same period last year. This trend reflects the growing appeal of Vietnam on the holiday travel map, especially in the multi-generational family segment. This is a group of customers who prioritize safe destinations, convenient resorts and many experiences suitable for children.

The list of source markets for Vietnam during the peak season at the end of the year continues to show that South Korea leads in terms of search volume, followed by India, Singapore, Australia and Malaysia. Notably, demand from the Indian market has surged strongly with an increase of 186% compared to the same period last year, becoming the country with the highest growth rate. Malaysia also recorded a growth rate of 74%, showing the spread of Vietnam's tourism attraction in the Southeast Asian region.

Phu Quoc Airport is crowded with foreign visitors

PHOTO: LE NAM

According to Agoda, international families choose Vietnam thanks to its rich culture and cuisine , diverse natural landscapes, and increasingly well-invested and child-friendly resorts, resorts and entertainment complexes.

In the ranking of destinations in Vietnam most searched by international family visitors, Phu Quoc holds the top position with a 47% increase in searches compared to the same period. The southern island continues to impress with its white sand beaches, crystal clear waters, many high-end coastal resorts and an ecosystem of natural parks and entertainment serving a variety of ages.

A Korean family traveling in Phu Quoc

Following Phu Quoc is Da Nang with a 42% increase, standing out thanks to its beautiful beaches, light discovery tours and the Ba Na Hills entertainment complex, becoming a familiar destination for international family visitors.

Nha Trang ranked third thanks to its long coastline, many family-oriented resorts and attractive island experiences. In fourth place, Ho Chi Minh City is loved for its culinary paradise, modern shopping and entertainment centers and the advantage of connecting day trips to the Mekong Delta.

The top 5 ends with Hanoi, a destination that attracts tourists thanks to its cultural heritage system, museums, old quarter and unique year-end festival atmosphere.

Thanks to the harmonious combination of relaxation, entertainment and nature experiences, Phu Quoc is considered an ideal destination for multi-generational vacations.

On the other hand, although most Vietnamese families still prioritize domestic travel at the end of the year and often reserve foreign travel plans for the Lunar New Year holiday, China has emerged as a significant international destination. In the top 20 foreign destinations most searched by Vietnamese families for the December-January period, interest in Shanghai increased by 58% and Beijing by 59%. The driving factor for this trend is the introduction of new direct flights from Hanoi to many Chinese cities, helping to shorten travel time and increase convenience for holiday trips.

Source: https://thanhnien.vn/khach-chau-a-toi-phu-quoc-tang-manh-dip-cuoi-nam-185251209100444214.htm