On the afternoon of May 25, the Italian Embassy in Hanoi and the Hanoi Museum opened the exhibition "Creativity in Italy - Capacity for the Impossible".
The event took place on the occasion of the 50th anniversary of the establishment of diplomatic relations, as a tribute to the contributions of Italian companies to the development of industrial production in Vietnam.
Ambassador of the Republic of Italy in Hanoi Antonio Alessandro speaking at the opening of the exhibition
Conceptualized by the Italian Ministry of Foreign Affairs and International Cooperation, designed by Studio Mario Trimarchi, curated by Giulio lacchetti and Francesca Picchi, Compasso d' Oro Odo Fioravanti award winning designers, “Creating in Italy” is a journey of Italian industrial design.
The exhibition is a journey of industrial design with 31 exhibits representing the prominence of Italian manufacturing and technological innovation. Through the exhibits on display, the exhibition embodies the spirit of creativity, the meticulous search for new solutions, the urge to experiment and push the limits of materials. It is the ability to “make the impossible possible”.
Ambassador of the Republic of Italy in Hanoi Antonio Alessandro shared: “The exhibition offers two messages. Firstly, the design industry seeks solutions to bring products from industrial design to real life and the creativity of products on display at the exhibition, from materials to technology.
Second, Italy has brought to Vietnam the most preeminent technologies and competitive advantages that Vietnam can learn to develop its industrial production, based on the competitive advantages it has.
Speaking at the opening of the exhibition, Mr. Dang Minh Ve, Deputy Director of the Hanoi Museum said: “This exhibition marks the 3rd cooperation between the Italian Embassy and the Hanoi Museum in the past 6 years. All three of your exhibitions at the Hanoi Museum brought something new, creative and very impressive, which was highly appreciated by the public. This exhibition introduces a lot of the creative industry in Italy."
The result of this "finding for perfection" is an inherent feature of Italian design: a combination of beauty and function, where a love for good products goes hand in hand with the aim of improving people's daily lives.
In particular, creative activities in Unesco's creative city network that Hanoi capital has participated in and cultural industry development activities that Hanoi is promoting.
Ambassador of the Republic of Italy in Hanoi Antonio Alessandro (centre) and visitors to the exhibition
During the time when the exhibition is open to the public for more than 1 month, the Hanoi Museum asked the Italian Embassy to coordinate with the Museum to organize operation activities, welcome visitors, and organize better education and communication activities so that more people can know and visit the theme.
Exhibition “Creativity in Italy. Capacity for the Impossible” is open to the public from May 25 to Sunday, June 5, 18 at the Hanoi Museum.
Thanh Bui
