According to Bloomberg , Apple plans to hold its biggest event of the year to launch new iPhones, AirPods, and Watches on September 10th.

Although the exact dates haven't been announced, Apple is working hard to prepare presentations for the event, which will take place on Tuesday. Following that, the new products will be available in stores on September 20th.

Bloomberg noted that this event is particularly important for Apple, which has seen fluctuating iPhone and Watch sales in recent quarters.

The release of the iPhone 16 on September 20th means that a portion of the revenue from the product will be included in the third-quarter business results. The company predicts sales will increase by approximately 5% compared to the same period in 2023.

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According to Bloomberg, Apple will launch the iPhone 16 on September 10th and begin selling it on September 20th. Photo: Bloomberg

Higher sales are expected in the fourth quarter, which is also the biggest shopping season of the year. Analysts predict revenue will increase 7% to $128.4 billion during this period.

The iPhone 16 is expected to have a larger screen size for the Pro version and new camera features, such as a dedicated button for taking photos and videos. The American company will also launch an AI toolkit called Apple Intelligence. Overall, the iPhone 16 is not significantly different from the iPhone 15.

Meanwhile, the Apple Watch has received significant upgrades. The Apple Watch Series 10 is thinner but has a larger screen.

Apple is also revamping its AirPods wireless headphone line with low-end and mid-range versions. For the first time, the company is offering noise cancellation on the mid-range AirPods, while the budget line will receive its first update since 2019.

Regarding Mac computers, Apple plans to switch to the M4 chip starting later this year. According to Bloomberg , the company is testing four new Mac models to ensure compatibility with third-party applications. This is a crucial step before the official launch of the new machines.

(According to Bloomberg)