According to Google statistics, searches for iPods peaked last year, particularly among Gen Z, who are looking for solutions to their "digital addiction." The increase in iPod searches suggests users are willing to accept limitations in battery life and storage capacity to relive nostalgic memories.
Gen Z is looking for products that can help them 'detox from digital addiction'.
PHOTO: FUTURE
Apple officially discontinued the iPod Touch in 2022, and the last iPod Classic with its iconic scroll wheel was released in 2009. Currently, most iPods on the market are used. Despite this, the fan community remains enthusiastic, particularly evident on the Reddit page r/iPod, where any new model quickly attracts attention.
Recently, Tony Fadell, dubbed the "father of the iPod," shared with Business Insider that he believes Apple should "revive" the iPod to capitalize on nostalgia and meet the needs of those who love a pure, distraction-free music experience.
Many opportunities exist for the iPod's 'revival'.
As Gen Z gravitates towards 2000s technology, the demand for simple, non-internet-connected devices is increasing. Using an iPod with a scroll wheel is certainly enjoyable. However, incorporating modern features like USB-C charging, an OLED screen, and Bluetooth functionality would further enhance the user experience.
If Apple decides to release a modern version of the iPod with these updates, the company could market the device as a "commemorative product," opening up an opportunity for users to no longer rely on their phones for everything. A new iPod could offer a music listening experience unaffected by algorithms or internet connectivity.
The return of the iPod will help young people solve the problem of concentration issues caused by the influence of smartphones – a problem acknowledged by one of the original iPod designers, Jony Ive.
The possibility of Apple reviving the iPod remains open, especially since the company doesn't seem inclined to dwell on the past and may prioritize developing newer products. This year marks Apple's 50th anniversary, and CEO Tim Cook has promised a celebration.
Source: https://thanhnien.vn/apple-co-the-dua-ipod-tro-lai-185260215225417414.htm
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