It's not easy to break through from a concert.

Popular concerts like "Brother Overcoming a Thousand Obstacles" or "Brother Says Hi," while providing clear opportunities for artists to transform and rise to prominence, are only the beginning.

The explosion of reality music shows like "Brother Overcomes a Thousand Obstacles" and "Brother Says Hi" has created a new wave for the Vietnamese entertainment market.

A temporary phenomenon?

After just a few episodes of these shows, many previously obscure artists suddenly become the center of attention, racking up millions of views and seeing their follower counts skyrocket. But who will truly transform and rise to stardom, and who will remain just a fleeting phenomenon?

The "Gai Home Concert," held on April 26, 2026 in Hung Yen , was the closing event of the 2024 reality show "Brothers Overcoming a Thousand Obstacles." The staging of the "Gai Home Concert" contributed significantly to the program's success, making each performance a visually stunning experience for the audience. Unexpected collaborations and role reversals between artists created a feeling that was both familiar and novel, showcasing the program's commendable creativity.

The “Gai Home Concert” 2026 concludes the journey of “Brothers Overcoming a Thousand Obstacles” 2024, creating opportunities for talented singers to break through. (Photo provided by the organizers)

Similarly, "Live concert Day 9" of "Brother Says Hi" 2024, taking place on April 18, 2026 in Ho Chi Minh City, is not just a music show but more like a "rewind film." With "Live concert Day 9," the audience feels like they are reliving the atmosphere that created the summer sensation of 2024. Each performance is not just a show but also a layer of memory from the moments when "Brother Says Hi" created a buzz across social media.

The effects of these programs are readily apparent. After the show ends, some artists see a 2-5 fold increase in their social media followers. Views of their previous personal works are also "rediscovered," with some music videos gaining from tens of thousands to millions of views. For many participants, performance fees can increase from tens of millions to hundreds of millions of VND per show. However, these numbers don't always reflect lasting value.

Strength determines

A harsh reality of showbiz is that fame always has an "expiration date." Many reality shows often have a very short lifespan due to the rapid pace of changing trends.

Therefore, the period of 1-3 months following a hit show is a crucial time for artists to break through. If they don't make a further impact within six months, their appeal will significantly decrease. After a year without making an impression, few can maintain a stable position with the public.

The rate at which an artist's image is discarded also depends on the audience. In a context where many content options are available, viewers are easily attracted to something new but can quickly turn away if it no longer finds them appealing.

Programs like "Brother Overcoming a Thousand Obstacles" or "Brother Says Hi," while offering clear opportunities for artists to break through, are only the beginning. Whether they transform and rise to prominence still depends on their talent, strategy, and ability to maintain their momentum. In the harsh world of showbiz, only those capable of enduring long-term success can truly survive.

Gemini Hung Huynh surprised and delighted audiences with his appearance on "Brother Says Hi." Afterward, Hung Huynh's team quickly developed strategies for his new project. While it seemed his "older brother" status would propel him to fame, his actual abilities proved to be a barrier.

A dazzling appearance combined with limited vocal abilities is the reason why many talented young artists are abandoned by the audience after the show ends. According to experts, the opportunities after participating in these programs are only the beginning. To reach great heights, artists need a long-term development strategy, quality products, and a distinct personal identity. And ultimately, it all depends on their own abilities.

After the glamour of concert shows, some artists have managed to establish themselves in the Vietnamese music market thanks to their practical abilities, such as: Quang Hung MasterD, Erik, Duong Domic, Anh Tu Atus, Isaac, Duc Phuc, CONGB, Ogenus, Son K, Vuong Binh…

Source: https://nld.com.vn/khong-de-but-pha-tu-concert-196260503204346956.htm