On this occasion, Google also coordinated with the National Innovation Center (NIC) - Ministry of Planning and Investment to launch the program "Building Vietnam's AI future".
Building on the success of the annual Think Games and Think Apps events since 2021, this year's program places a special emphasis on supporting Vietnamese game and app developers to leverage AI to drive innovation, creativity, business growth and breakthroughs.
Attending the event, Ms. Emily Nguyen - Business Director of Gaming & Apps for Vietnam market, Google Asia-Pacific shared: “The Games and Applications industry in Vietnam maintains its remarkable growth momentum, affirming its position as the fastest growing market in the world . This industry is increasingly making important contributions to the country's high-value exports. Google is playing a pioneering role in promoting the development and innovation of the games and applications industry in Vietnam. Through the latest AI technology and comprehensive support programs from the early days, we hope to empower local developers to build more high-quality applications, reach a global audience and achieve sustainable business growth”.
According to the data.ai 2023 report, the app and game development industry in Vietnam has maintained its impressive position, ranking fourth globally for the past two consecutive years. Vietnam's ranking is confirmed by its outstanding growth rate - an increase of 34% in total app downloads - exceeding the 5.6 billion download mark. In addition, Vietnam also maintained its title as the "World's Fastest Growing App Market" with an impressive increase in downloads - increasing by 40% annually over the past five years. This trend continued in 2023, with a surge of over 1.1 billion downloads, equivalent to 10,708 "Made-in-Vietnam" apps downloaded every minute. There were four developers who broke the 100 million download growth mark in 2023, including ABI, Bravestars, Higame and iKame.
Vietnamese app developers are showing a strategic shift towards quality and revenue. Revenue from in-app purchases (IAP) will increase significantly by 21% to $200 million by 2023. This trend highlights the focus on designing high-value experiences to create sustainable revenue streams. Furthermore, Vietnam’s software and IT services industry is expected to have a strong export turnover of $3.5 billion by 2023, with a steady annual growth rate of 15%.
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Audience and experts discuss at Think Apps 2024 event. |
During the event, in small discussions, experts and representatives of domestic and foreign businesses operating in the field of AI presented many notable analyses. Accordingly, despite impressive growth, Vietnam is currently ranked 28th globally in terms of in-app purchase revenue. This shows that there are still many opportunities for further growth. Vietnam's game and application development industry is also facing many challenges in integrating artificial intelligence (AI). These challenges include: (1) The shortage of AI experts and high-quality training programs, hindering the development of AI talent; (2) Limitations in accessing advice and guidance from leading AI names create obstacles in evaluating and building highly competitive AI-powered products in the market; (3) Lack of available infrastructure for rapid experimentation, testing and product development related to AI.
With a comprehensive suite of solutions, from AI tools to hands-on training programs, Google AI will empower Vietnamese developers and drive innovation. This comprehensive approach is structured around three main pillars: Building for Quality; Building for Revenue; and Building for Sustainability. This year’s program focuses on the advantages that AI can bring in revolutionizing the process of developing and promoting applications as well as providing many specific, real-life examples of Vietnamese developers’ success in the global application industry.
Previously, on the morning of July 11, Google also coordinated with the National Innovation Center (NIC) - Ministry of Planning and Investment to launch the program "Building Vietnam's AI Future", a comprehensive initiative to promote development in the field of AI in Vietnam.
The initiative focuses on two main pillars: Talent Creation and Enterprise Creation. Each pillar addresses key areas to support Vietnam’s human resource development, nurture a thriving startup ecosystem, and strengthen the foundation to maximize AI adoption.
The pillar of “Creating Talents” is the Digital Talent Development Program, which provides 40,000 scholarships with 10 courses, including the newly launched additional course – Google AI Essentials, to equip the latest AI skills for the young generation of Vietnam; including many officials, lecturers and students from more than 80 universities and colleges across the country. This is an upgraded program from the Digital Talent Development program launched by Google and NIC in July 2022. To date, the Program has equipped a set of important digital skills for 60,000 people of working age in Vietnam.
“Building Vietnam’s AI Future” marks an important new chapter in Google’s long-term commitment to supporting our country’s digital transformation. This initiative is geared towards the National Strategy for Research, Development and Application of Artificial Intelligence (AI) by 2030, emphasizing Google’s commitment to supporting Vietnam’s digital transformation.
Mr. Tran Duy Dong, Deputy Minister of Planning and Investment, said that the program “Building Vietnam’s AI Future with Google – NIC” is the result of close cooperation between the Ministry of Planning and Investment through the National Innovation Center and Google. This program demonstrates the commitment and strong support of the Ministry of Planning and Investment and Google in promoting the AI ecosystem in Vietnam to equip human resources with the necessary skills to seize opportunities in the AI era, while supporting startups to innovate based on AI technology.
Attending the event, Mr. Marc Woo - Managing Director, Vietnam, Google Asia-Pacific also expressed optimism: “Vietnam's digital economy is expected to grow 11 times by 2030, reaching an incredible 220 billion USD, equivalent to nearly half of Vietnam's current GDP. AI is one of the key factors to realize the above forecast. Together with NIC, we believe that the "Building Vietnam's AI Future" initiative will be a solid launching pad for domestic talents, startups and businesses, helping them make the most of Google's best AI products and solutions".
Source: https://nhandan.vn/think-apps-2024-kien-tao-tuong-lai-ai-viet-nam-post818811.html
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