Digital transformation becomes a prominent driving force
According to the tenth annual e- Conomy SEA 2025 report recently released by Google, Temasek and Bain & Company, Vietnam's economy continues to maintain remarkable resilience, mainly thanks to its dynamic private sector.
Specifically, export activities continued to grow steadily thanks to FDI inflows into the manufacturing sector, while domestic retail sales also recorded double-digit growth. Along with the State Bank applying flexible monetary policies to maintain macroeconomic stability, the business environment became more favorable for private enterprises.
Tourism continues to be one of the important pillars of the economy. From 2024 to 2025, the number of international visitors will increase steadily thanks to favorable visa policies and promotional activities in Asian and European markets. The domestic tourism segment maintains good purchasing power, contributing greatly to the revenue growth of the entire industry.
In addition, the implementation of electronic identification for citizens and businesses helps simplify the use of online public services. The banking industry completes identity verification of all digital payment accounts, thereby reducing fraud and standardizing customer information.
New laws on data and digital technology have established a clear legal corridor for the exploitation of artificial intelligence, data and digital assets, and created incentives for technology businesses to develop new products.
By 2024, the country will have recorded about 30 million active e-wallet accounts, helping non-cash payments increase sharply. The VietQR payment wave is spreading, with the goal of bringing the rate of non-cash transactions in e-commerce to 80% by 2030. The fact that Vietnam's QR system is fully connected with Thailand and Cambodia also opens up new development opportunities for tourism and cross-border trade.
According to the report, the transaction value of Vietnam's digital economy in 2025 will reach 39 billion USD, up from 34 billion USD in 2024 and 30 billion USD in 2023. Of which, e-commerce plays a leading role, increasing to 25 billion USD in 2025. The transportation and food delivery sectors will continue to grow, reaching 5 billion USD, while online travel and online content will reach 4 billion USD and 6 billion USD, respectively. It is forecasted that by 2030, the total value of Vietnam's digital economy could reach 85 to 190 billion USD.
Digital payments continue to grow strongly with total transaction value reaching 178 billion USD in 2025. Digital lending reaches 11 billion USD, up from 9 billion USD in 2024. Digital assets and digital insurance, despite their small scale, still record rapid expansion.
One notable point is that private capital flows into the technology sector have significantly decreased. Total capital in 2024 will be only 0.2 billion USD, down sharply from the peak of 2.6 billion USD in 2021. However, investors are still interested in emerging areas such as sustainable technology, software - services and Web3.
Vietnamese people lead the region in terms of interaction with AI
A survey of 7,200 consumers in 10 ASEAN countries shows that Vietnam is the most dynamic market in the use of artificial intelligence (AI). Users in Vietnam interact with AI tools every day at a much higher frequency than the regional average. They often chat or ask questions to chatbots and believe that AI can help them make decisions faster, reducing the effort of processing information in daily life.
Not only do they use it, most people are also actively learning about it, showing a high level of willingness to accept AI. In addition, a large number of users consider sharing personal data to receive more personalized experiences, although there are still concerns about privacy and data security.
In terms of investment, Vietnam will attract about 123 million USD in private capital into the AI sector in the second half of 2024 to the first half of 2025, equivalent to 5% of the total AI investment capital of the 10 ASEAN countries. This figure reflects that the Vietnamese AI market is expanding and becoming an important destination for technology enterprises in the region.
In the video sales market, Vietnam has shown impressive growth rates as the number of sellers and transactions increase in parallel. By 2025, the country will have about 650,000 sellers operating on the platforms, an increase of 60% compared to the same period last year. The number of transactions also increased accordingly, reaching 1.3 billion.
Online video sales are growing in depth, with the top 10 sellers in each category contributing to one-fifth of total transactions. The average order value ranges from $5.50 to $7. Among product categories, fashion and accessories account for the largest share, followed by cosmetics and personal care, electronics and fast-moving consumer goods.
In addition, the maturity of the global game market has forced Vietnamese studios to shift from a download-driven model to building a sustainable revenue strategy. Businesses are focusing on increasing in-app purchases, improving player retention, and expanding into non-gaming products, leveraging their strengths in mobile app development.
Overall, the report shows that Vietnam is entering a new phase of growth thanks to a combination of private sector capacity, people’s readiness to adopt technology and strategic orientation in digital transformation. The rise of AI, cashless payments and video commerce are expected to continue to create strong momentum for the digital economy in the coming years.
Source: https://baotintuc.vn/kinh-te/kinh-te-so-viet-nam-but-pha-manh-trong-nam-2025-20251125131315577.htm
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