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The sustainable attraction of real estate in the center of Ho Chi Minh City thanks to developed infrastructure

On November 26, the Vietnam Real Estate Research Institute in collaboration with Vietnam Real Estate Electronic Magazine organized the Workshop "Southward Cash Flow: Sustainable Attraction of Real Estate in the Center of Ho Chi Minh City", aiming to "decode" the special attraction of new Ho Chi Minh City real estate in the context of current infrastructure and urban space development.

Báo Tin TứcBáo Tin Tức26/11/2025

Ho Chi Minh City is entering a new phase of development, with the goal of becoming an international megacity, in the top 100 best cities in the world by 2045. Breakthroughs in institutions, transport infrastructure, multi-polar urban models - compact urban areas - TOD urban areas, and the formation of the International Financial Center are opening up an unprecedented growth cycle for the City.

Photo caption
Journalist Pham Nguyen Toan, Vice President of Vietnam Real Estate Association, delivered a keynote speech at the conference.

Recently, the real estate market has witnessed a clear shift of cash flow from investors in the North, especially Hanoi, to Ho Chi Minh City and surrounding areas. The "Southward" trend comes from the difference in price levels, from the goal of diversifying the portfolio, seeking long-term profit margins and taking advantage of opportunities from the restructuring of the Southern market.

In that context, real estate in the center of Ho Chi Minh City continues to affirm its position as a "golden asset": Modern, with sustainable value and less affected by short-term market fluctuations, but with a superior long-term growth rate. In particular, the East bank of the Saigon River, including Thu Thiem - Binh Trung - Cat Lai, is emerging as a "special coordinate" of the new growth cycle.

The workshop focused on analyzing and evaluating the sustainable potential of the real estate market in the center of Ho Chi Minh City; especially the attraction of the luxury apartment segment; proposing smart investment strategies to maximize profits for investors in the context of the market facing many opportunities in the new development cycle.

According to journalist Pham Nguyen Toan, Vice President of the Vietnam Real Estate Association and Editor-in-Chief of the Vietnam Real Estate Electronic Magazine, recently the market has witnessed a clear trend of money flow from Northern investors pouring into the Southern real estate market, accounting for about 60-61% of real estate searches.

Economists and real estate experts believe that this reality comes from: The prices of all real estate in this area always increase steadily; the development potential of real estate in Ho Chi Minh City is suitable for investment thanks to its association with planning, residential areas and green real estate trends... In the context of a volatile market, the central area of ​​Ho Chi Minh City shows its strong attraction.

Through research, in the current period, Ho Chi Minh City is moving towards multi-center, multi-polar development, in which Ba Ria - Vung Tau and the old Binh Duong are supporting growth poles, especially the core area associated with Thu Thiem - Binh Trung Dong, where experts, talents, knowledge converge, large economic and financial centers are concentrated and shaping the development of an international financial center in the city center.

Regarding this issue, Dr. Nguyen Van Dinh, Vice President of the Vietnam Real Estate Association, President of the Vietnam Real Estate Brokers Association, commented that with the synchronous participation of the Government, the political system, and the legal framework on real estate have been adjusted, creating conditions for the market to move to a new phase, clearly showing recovery with signs of stability and growth again. In particular, the high-end apartment segment continues to play a leading role, accounting for 67.8% of the total supply, while land accounts for 32.2%. In terms of regional structure, the Northern market leads with 49% of the supply, followed by the South with 27% and the Central region with 23%. In addition, newly opened projects are all well absorbed, especially the few luxury projects and apartments in the central area, creating attraction and great opportunities for investors in the North.

A typical example of the attraction of the Southward money flow is The Privé project of Dat Xanh Group in Nam Rach Chiec, Thu Duc, with a strategic location, three sides facing the river and high-end development standards, The Privé is becoming a prominent choice for Hanoi investors when looking for central assets, near the center of Ho Chi Minh City, proving the trend that products with superior location, legality and quality will lead the new growth cycle of the market. Or Phu My Hung area, up to 70% of the people living there are from the North, demonstrating the investment mindset of the sharp Northern people...

The above foundations will promote Ho Chi Minh City's economic growth, increase demand for real estate investment, and strongly attract capital into the city. This is the foundation for Ho Chi Minh City to play the role of economic locomotive, creating a new development space for the real estate market.

Source: https://baotintuc.vn/kinh-te/suc-hut-ben-vung-cua-bat-dong-san-trung-tam-tp-ho-chi-minh-nho-ha-tang-phat-trien-20251126121224734.htm


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