Spreading the heritage value of Pho in the flow of cultural industry

Spreading the value of Pho heritage in the flow of cultural industry - photo 1

The event marks an important step forward in realizing the goals of preserving and spreading the value of intangible heritage and exploiting the potential of cuisine as a unique creative industry of the Capital.

Previously, on August 9, 2024, the Ministry of Culture, Sports and Tourism issued Decision No. 2328/QD-BVHTTDL, listing the dish "Pho Hanoi " in the List of National Intangible Cultural Heritage.

Along with this event, many research, communication and heritage practice activities were deployed to establish the position of Pho as a cultural and culinary symbol of the Vietnamese people.

As the official companion, Acecook Vietnam and Kinh te & Do thi Newspaper have coordinated with the Hanoi Department of Culture, Sports and Tourism to organize many meaningful programs, from thematic seminars, experiential spaces to chains connecting artisans, chefs and the public.

These activities have contributed to shaping the value identity of pho in the context of a strongly developing creative industry.

Spreading the value of Pho heritage in the flow of cultural industry - photo 2 — Representatives of Hanoi Department of Culture and Sports, Economic & Urban Newspaper, Acecook Vietnam Company signed the cooperation program.

At the Hanoi Culinary Culture Festivals in 2024 and 2025, as well as at the discussion "Pho - The story of intangible culture in the creative industry flow" taking place on October 11-12, hundreds of thousands of people and tourists participated in experiencing the Hanoi pho space.

Notably, the youth and student community in the capital responded enthusiastically by creating more than 200 short videos promoting pho on digital platforms, along with more than 80 sketches about Vietnamese pho by students from the University of Industrial Fine Arts.

According to Associate Professor Dr. Nguyen Thanh Loi - Editor-in-Chief of Kinh te & Do thi Newspaper, based on the positive results in recent times, the three units have agreed to organize an official cooperation signing ceremony to continue mobilizing social resources, protecting and promoting pho heritage; at the same time, promoting the development of cultural industry in the culinary field.

The goal is to contribute to building the image of Hanoi cuisine as a cultural brand, promoting international promotion, associated with the development of tourism and cultural industry of the capital.

One of the important orientations is to move towards building a scientific dossier on pho heritage to submit to UNESCO, proposing to include it in the List of Representative Intangible Cultural Heritage of Humanity.

Spreading the value of Pho heritage in the flow of cultural industry - photo 3 — Scene of the signing ceremony

Mr. Hiroya Yokoyama – Deputy Director of Marketing, representative of Acecook Vietnam – shared that the signing ceremony did not stop at establishing cooperation but also opened a long-term journey to spread the value of Vietnamese pho. Acecook Vietnam hopes that the young generation will deeply feel the pride and responsibility to preserve the heritage of their ancestors, and continue to pursue culinary research and innovation so that Vietnamese pho can both retain its quintessence and adapt smoothly to modern life.

According to the cooperation agreement, the three parties will jointly develop a phased action plan; connect and share data on Hanoi pho heritage and pho in localities; preserve media resources on digital platforms in Vietnamese and English; and enhance experience exchange with countries with strengths in protecting intangible heritage, especially Japan. In addition, the parties committed to working together in proposing contents to the Hanoi People's Committee and the Ministry of Culture, Sports and Tourism to prepare documents to submit to UNESCO.

Source: https://baovanhoa.vn/van-hoa/lan-toa-gia-tri-di-san-pho-trong-dong-chay-cong-nghiep-van-hoa-183881.html