With just a smartphone and a touch, the wireless connection technology (NFC) of the project “Love Vietnam” will open up a space for tourists to explore tourism on a digital platform. The project is deployed at tourist destinations across the country, including Bac Lieu, and has been helping to spread love for the country, contributing to connecting today's generation with Vietnamese cultural and historical values.
TOURISM AMBASSADORS
After more than 2 weeks of installing NFC chip boards from the project “Love Vietnam”, the Southern Traditional Music (ĐCTT) and musician Cao Van Lau Memorial Site has attracted many visitors to check in. Coming here, visitors not only learn about the formation and development of ĐCTT heritage, and are deeply moved by the story of the birth of the song “Da Co Hoai Lang”, but also enjoy experiencing the technology that connects visitors with local tourism.
Mr. Nguyen Chi Cong - a tourist from Hai Duong province, just had his first trip to Bac Lieu . The Western-like beauty of the wind farm on the sea, the unique architecture of the theater shaped like three conical hats, the legend of the Prince of Bac Lieu and the heart-touching lyrics: "Tu la tu phu tuong/ Bao kiem sac phan len duong..." made him have many beautiful impressions of this land. In particular, experiencing the project "Love Vietnam" helped him feel more clearly the cultural and historical values of Bac Lieu through vividly designed images, sounds, information, and applications. Notably, the application also integrates virtual assistant software to help Mr. Cong answer all his needs for travel information such as: directions, places to eat and play, reputable restaurants and hotels...
Mr. Cong expressed: “With the NFC chip board, I can access information related to tourism products, share check-in photos and leave reviews about tourist attractions. This is a good application that helps increase the connection between tourists and local culture and history. The application's utilities have turned tourists into tourism ambassadors to join hands to promote and spread the image of local tourism throughout the country and to friends around the world .”
The guide of the Southern Traditional Music Art Relic Site and musician Cao Van Lau guide visitors to access the NFC chip board. Photo: HT
MULTIPLY LOVE FOR COUNTRY
Recently, Nhan Dan Newspaper held a launching ceremony of the project "Love Vietnam" to celebrate the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025). With its widespread influence, the project has installed nearly 200 NFC chip boards in more than 60 provinces and cities across the country. Bac Lieu has 3 tourist destinations: Southern Vietnam Cultural Heritage and Musician Cao Van Lau Memorial Site, Cao Van Lau Theater, and Bac Lieu Prince's House Cluster Tourist Area.
The project aims to create an initiative to apply wireless connection technology combined with digital data on tourism. From there, spread love for the homeland and country and promote the image of cultural, historical and tourist sites across the country. With just a touch of the phone on the chip-mounted board, visitors can access the digital space with many utilities such as check-in, artificial intelligence tour guide, find information, design personalized itineraries, accumulate points - exchange gifts and receive digital certificates.
Ms. Luong Minh Thu - tour guide of the Southern Vietnam Cultural Heritage and Musician Cao Van Lau Memorial Site, shared: “Since installing the chip-based board for the “Love Vietnam” project, I often introduce and guide tourists on how to use this application to have new experiences for their trip. With the feature of receiving visitors’ reviews, we consider this a useful information channel to gradually improve service quality.”
Launched in the historic days of April, the project has contributed to multiplying love for the country. It is also the solution to the increasing demand for personalized travel experiences, connecting real and digital spaces. The project is not only an experiential journey but also helps form digital citizens, helping today's generation understand and preserve traditional values through technology.
Long life
Source: https://www.baobaclieu.vn/van-hoa-nghe-thuat/lan-toa-tinh-yeu-nuoc%E2%80%8B-qua-cai-cham-100412.html
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