LG Electronics launches the campaign “Choose K-Tech, Live the Korean Way”

LG Electronics (LG) launched its “Choose K-Tech, Live the Korean Way” campaign in Vietnam with the appearance of actress Shin Ye Eun at the Another Saigon by LG experience space.

Actress Shin Ye Eun in the "Choose K-Tech, Live the Korean Way" event.

Inspired by Korean housewarming culture, where close friends and family are invited to experience a new home, the "Choose K-Tech, Live the Korean Way" campaign perfectly recreates that spirit and tradition right in the heart of Ho Chi Minh City.

The Another Saigon by LG product experience space (96 Mac Thi Buoi Street, Saigon Ward, Ho Chi Minh City) has been renovated and transformed into a living space with a distinct Korean feel. Each floor is designed to recreate the lifestyle and unique habits of Korean artists, from the living room, dressing room, kitchen, exercise and wellness area to the home energy recovery area…

The living room is equipped with an LG PuriCare AeroBooster air conditioner and air purifier to control temperature, humidity, and air quality; an OLED TV and LG Sound Suite soundbar deliver a cinematic home entertainment experience; and the LG StandbyMe 2 monitor accompanies your daily workouts and relaxation.

The kitchen area is fully equipped with an LG NeoChef microwave, an LG Quadwash TrueSteam dishwasher, and, most notably, the brand-new LG FrenchDoor Instaview refrigerator. This product line features an integrated automatic ice maker with various sizes and shapes, including round ice cubes, ice cubes, and crushed ice.

The dressing room showcases the standard Korean garment care process.

The dressing room showcases a Korean-standard garment care process, featuring the LG WashTower with integrated AI that automatically analyzes load size, soiling level, and fabric type to set the optimal washing and drying cycle. The LG Styler smart garment care cabinet is a powerful "assistant" that helps refresh clothes and define personal style easily...

At the Another Saigon by LG space, visitors can clearly feel the diversity in each person's lifestyle. Through recreating the unique living spaces of Shin Ye Eun and Minho, LG conveys the message that technology can serve life in different ways…

KIM THANH

Source: https://www.sggp.org.vn/lg-electronics-khoi-dong-chien-dich-chon-k-tech-song-chuan-han-post853902.html