LG continues to assert its number one position in the Vietnamese laundry market for eight consecutive years (according to GfK reports from 2017-2024) thanks to a series of groundbreaking technologies that precisely meet the needs of modern users.
Advanced technology delivers the ultimate laundry experience - Photo: DNCC
For eight consecutive years, the company has maintained its pioneering position with outstanding laundry and drying technology solutions.
2024 continued to mark a significant milestone as LG led the market with 24.6% of total revenue and 20% of total washing machine sales volume, according to a report from GfK.
In particular, the front-loading washing machine segment – one of the company's strongest product lines – achieved a 34.6% market share, an increase of 2.8% compared to 2023.
In addition to its strong sales performance, which solidified its leading position, the LG AI DD™ 2.0 washing machine line was also honored as the 'Washer Dryer of the Year 2024' at the Editors' Choice Awards.
Shaping the future of laundry and drying trends.
One of the most significant improvements is the direct drive technology combined with AI DD™ artificial intelligence, which provides 18% better fabric protection compared to conventional wash cycles.
AI DD™ can automatically recognize the fabric type and load size, and then select the appropriate washing program without requiring user adjustment.
This helps improve washing efficiency while extending the lifespan of clothes, keeping them looking good over time.
In addition, Turbo Wash technology is also highly regarded. By creating strong water streams to continuously circulate the clothes, this technology shortens washing time while still ensuring optimal cleaning performance.
As a result, users can significantly save on electricity and water consumption without compromising the quality of their laundry.
For example, steam washing technology helps eliminate bacteria and allergens without wrinkling or fading fabrics.
With just a simple operation, users can select the 40℃ hygiene wash mode or the 60℃ sanitizing wash mode to eliminate up to 99.9% of harmful bacteria, ensuring clothes are always germ-free and safe for the skin.
A series of technological advancements demonstrates the company's commitment to providing smart laundry solutions - Photo: DNCC
Breakthrough laundry solutions
Beyond just offering individual washing machines and dryers, the company elevates the garment care experience with groundbreaking products. The LG WashTower™ is a prime example, featuring a compact tower design where the dryer is stacked on top of the washing machine, maximizing space efficiency.
Both devices are integrated into a single central control panel, making operation easy and convenient. Notably, the washing and drying cycle is completed in just one hour, significantly saving users time on household chores.
Not only is it a favorite at home, LG WashTower is also the choice of the Wil'que Hotel in the heart of Hanoi . The hotel operates on a 'Hybrid Hotel' model, combining traditional accommodation experiences with a 'co-living' concept.
To enhance the guest experience, Wil'que equips its hotels with LG WashTower™ technology, allowing guests to easily clean their clothing right in the hotel.
Ms. Quách Phương Thảo, manager at Wil'que Cửa Bắc, shared: "LG WashTower™ excels with customers staying for business trips or extended stays. Guests can wash and dry clothes requiring special care without worrying about damage, while saving time by not needing to take them to a dry cleaner."
"The ability to operate smoothly, without affecting the privacy and relaxation of guests, is also a reason we chose this product."
A laundry cycle that takes only about 60 minutes makes guests staying at Wil'que very happy - Photo: DNCC
Meanwhile, the LG Styler smart clothing care cabinet is the perfect combination of advanced technology and elegant design, offering a comprehensive clothing care solution.
This product is capable of effectively washing, sanitizing, refreshing clothes, and reducing wrinkles.
The LG Styler is the ideal choice for busy people who still want to keep their clothes clean, fresh-smelling, and wrinkle-free - Photo: DNCC
MC Lieu Ha Trinh shared: "As someone who frequently attends events, I need outfits that are always neat and wrinkle-free. The LG Styler is the perfect solution to refresh my clothes in just one hour, ensuring my outfits always look pristine."
What I love most about this product is its steam cleaning technology, which doesn't use harsh chemicals, helping to protect clothing, especially delicate materials like silk, wool, or tweed."
The LG Styler helps MC Lieu Ha Trinh feel secure when caring for her child's clothes by eliminating fine dust, bacteria, and harmful agents thanks to its advanced technology - Photo: DNCC
Committed to providing the best consumer experience, the brand has maintained its leading position in the laundry market.
A company representative stated that they will continue to leverage their technological strengths to create quality products, contributing to a better life for every family every day.
Source: https://tuoitre.vn/lg-chinh-phuc-nguoi-dung-with-a-series-of-breakthrough-washing-technologies-20250303134252877.htm
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