How Aeon Mall is shaping the weekend entertainment habits of local residents.

It's easy to see that many residents have formed a habit of going to Aeon Mall every weekend. Without needing elaborate planning or overthinking, simply going to Aeon Mall almost guarantees a day full of new experiences, while still being relaxing, comfortable, and convenient after a week of hard work and study.

All Aeon Mall shopping centers prioritize dedicating the central lobby and common areas to lively activities. Leveraging their large size, smart design, and flexibility, this shopping mall chain is very "dynamic" in organizing numerous events of varying scales, continuously for 52 weeks a year.

This week might feature woodworking workshops, statue painting, or STEM science activities that allow children to learn while playing. Next week, the whole family can immerse themselves in the vibrant atmosphere of the Japanese Cultural Festival, excitedly trying on Yukata and learning to fold Origami.

Community events like the Green Living Day are also held annually to protect and preserve the green environment in the most visual and natural way. The events are flexibly and skillfully adjusted, avoiding repetition and fixed schedules to create a unique, harmonious, and novel rhythm for local residents in the area where the shopping mall operates. Every weekend, families and groups of friends happily return to Aeon Mall to participate in these activities.

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Customers enthusiastically participated in the "Choose the Right Price" program at Aeon Mall Hai Phong Le Chan shopping center.

Instead of repeating the same idea across the entire system, each Aeon Mall proactively develops its own theme and designs flexible content that suits the tastes of the local community. As a result, the activities are more relatable, easy to participate in, and highly engaging for customers in each area.

As one of nearly 140,000 visitors to the shopping mall during the Pet Festival at Aeon Mall Binh Tan, Ms. Lan Anh (35 years old, Ho Chi Minh City) said that her whole family spent almost an entire weekend participating in the event's activities with their pets.