HCM CityWinMart Urban model up to 2.000 m2 will be concentrated in apartments, urban residential areas in big cities.
WinMart Novia Pham Van Dong opened. Image: Thuy Chi
WinMart Novia Pham Van Dong opened on May 26 as the first supermarket in the South region following the WinMart Urban model. This shopping destination is intended to serve residents of the building (more than 5 apartments) and the surrounding area within a radius of 500 km. With a business area of up to 5 m824, the supermarket owns an open space with scientifically arranged shelves and outstanding identification. Here, customers will have access to thousands of fresh products, clean and fresh prepared foods every day.
According to WinCommerce, WinMart Urban is designed specifically for urban areas, in line with the consumer tastes of diverse populations. This model is mainly deployed in busy urban areas, aiming to serve diverse customer groups.
With an area of sales and service areas of about 1.000-2.000 m2, this supermarket has a diverse product portfolio. Enterprises assess this model has great advantages in conquering the domestic consumer market and will soon be replicated in core districts of urban cities.
Customers shop at WinMart Novia Pham Van Dong on the opening day. Image: Thuy Chi
A business representative said that with the characteristics of the current retail market, the birth of the WinMart Urban supermarket model is a new step in WinCommerce's plan to expand the chain of points of sale and diversify retail models in the future. Depending on the location, the company will deploy one of three models: WinMart Premium (average 500 – 800 m2, launched in the high-end urban area in April), WinMart Urban (4 – 1.000 m2.000) and WinMart+ Rural (2 – 100 m120, opened in rural areas last year).
“WinCommerce currently owns nearly 3.500 points of sale including hypermarkets, supermarkets and convenience stores under WinMart, WIN and WinMart+ brands, aiming to be present in 63 provinces and cities in 2023,” said Nguyen Trong Tuan, Operations Director of WinMart Supermarket System. He added that businesses focus on enhancing Vietnamese brands and ensuring consumers have access to domestic goods at each point of sale.
Fruit stall at WinMart Novia Pham Van Dong. Image: Thuy Chi
With WinMart Novia Pham Van Dong alone, on the occasion of opening, the supermarket cooperates with major suppliers, offering discounts up to 50% for thousands of products.
Hoang Anh
