Chin-su chili sauce is no longer a strange name in Japan. With the ability to help "Ten thousand delicious dishes burst with flavor", the "national" chili sauce in Vietnam is also very popular with the people of the land of cherry blossoms. That's why, every time a new product line of Chin-su chili sauce appears on the market, Japanese food lovers are extremely excited, looking for ways to experience it as quickly as possible.
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| Continuing and promoting the Go Global strategy, Chin-su launched Sriracha chili sauce at Foodex Japan 2024 |
Recently, at the Foodex Japan 2024 event taking place in Tokyo, Chin-su introduced a completely new Chin-su Sriracha chili sauce and immediately made waves in the culinary community here. Although it is a "rookie" in Chin-su's diverse collection of chili sauces, Chin-su Sriracha chili sauce still makes a unique difference. Made from Vietnamese specialty chili peppers grilled over charcoal for 15 minutes, mixed with ripe red peppers fermented for 12 months, Chin-su Sriracha chili sauce has a deep, strong, explosive spicy taste. explodes right on the tip of the tongue as soon as it touches it, making everyone gasp when trying it.
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| Chin-su Sriracha chili sauce has a stimulating spicy taste, making spicy lovers excited. |
Besides, Chin-su Sriracha chili sauce also retains the typical spicy flavor of Vietnamese chili peppers, so it is very suitable for those who are looking for a chili sauce that is as spicy as chili peppers used for dipping. marinate, season, cook. Bringing a stimulating spicy taste, Chin-su Sriracha chili sauce immediately after its launch made spicy lovers curious, challenging the experience to see who can conquer the "chili god". It can be said that for true spicy lovers, Chin-su Sriracha chili sauce brings an extreme experience, spicy to the point of stinging but the spicier it gets, the more addictive it gets.
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| Japanese diners are excited to experience Chin-su Sriracha chili sauce. |
Mr. Asahi, a diner from Akishima, Tokyo shared: “Chin-su Sriracha chili sauce has a flavor unlike any other chili sauce I've tried. I can clearly feel the natural chili flavor when it just touches my tongue. The spicy taste is very strong but makes people enjoy it. Once you try it, you don't want to stop."
In addition, another factor that makes the cherry blossom culinary community excited and warmly welcome Chin-su's new product is the fact that Chin-su Sriracha chili sauce goes well with Japanese dishes. . At Chin-su's booth at this year's Foodex Japan event, diners had the opportunity to enjoy Chin-su Sriracha chili sauce along with a number of dishes such as Gyoza, Udon Noodles, Tempura, Spicy Salmon tarta, and Scallops. Scallops in spicy avocado sauce…
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Talking about this, Hinata, who lives in Fuchu, Tokyo, said: “This is truly an interesting experience to enjoy a chili sauce made from Vietnamese specialty ingredients combined with Japanese dishes. It's surprising that Chin-su Sriracha chili sauce blends so well with our food, making the flavor more delicious and attractive."
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| Combining well with Japanese dishes, Sriracha chili sauce "scones" with users of the land of Cherry Blossoms. |
With a warm welcome from the Japanese people, Sriracha chili sauce marked an impressive debut in the Land of the Rising Sun. Like previously launched products, Chin-su Sriracha chili sauce is expected to conquer Japanese users in the near future. It is known that domestic users do not need to wait too long because Chin-su Sriracha chili sauce will soon be available for sale in Vietnam.
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This success once again affirms Chin-su's position in the Japanese market in particular and the international market in general. Thereby, the path of "Go Global - Bringing Vietnamese food to the world" that Chin-su is successfully following becomes even more open, contributing to raising the image of Vietnamese cuisine in the global market.
Masan Consumer Corporation (Masan Consumer Corporation)
Address: 12th floor, MPlaza Saigon building
No. 39 Le Duan, Ben Nghe Ward, District 1, City. Ho Chi Minh, Vietnam
Tel: (84.28) 62 555 660
Fax: (84.28) 38 109 463
Website: www.masanconsumer.com
