3 Miền noodles and the race to elevate instant noodles.

VHO - Consumers are increasingly demanding higher quality experiences and value from convenient products. This trend is actively driving the race to elevate instant noodles, in which 3 Miền Noodles chooses a different path by pioneering the development of rich broth technology.

Pioneering the trend of rich, flavorful broths.

During the period from 2013 to 2016, when most instant noodle products in Vietnam still primarily used powdered or oil-based seasoning packets, 3 Miền Noodles began researching flavor development models used in leading noodle markets such as Japan, South Korea, and Thailand.

From there, the brand invested in and developed broth technology to create depth of flavor for the noodles. Instead of just creating an immediate burst of flavor, the broth was researched to provide a rich, well-rounded experience, a natural feel, a distinct aftertaste, and ensure harmony in the overall dish.

Representatives from 3 Miền stated that the initial idea stemmed from a method of simmering fresh ingredients such as meat, bones, and shrimp, then applying modern technology to concentrate the essence into a sachet of broth.

According to research, the quality of the broth largely depends on the raw materials and processing methods. Ingredients such as meat, bones, and shrimp are carefully selected from sources that meet food safety standards to ensure freshness and consistent flavor.

The simmering process replicates traditional broth-making methods to extract the maximum natural sweetness of the ingredients while retaining the highest nutritional value. This process lasts for many hours, distilling the essence into the broth concentrate, creating the "soul" of its rich and distinctive flavor.

Notably, developing the broth involves not only the simmering process but also the precise ratio of ingredients, temperature, and the order of steps to ensure a harmonious balance of flavor and nutritional value.

Recently, 3 Miền instant noodles launched a 2X broth version with double the flavor thanks to doubling the amount of ingredients, creating a more distinct taste experience for users.

Double the shrimp and meat broth – double the rich flavor!

Diversify products to suit Vietnamese tastes.

Alongside investing in technology, 3 Miền instant noodles also pursues a product diversification strategy with the core value of "The Quintessence of Vietnamese Cuisine ". Instead of simply expanding the menu with common flavors, the brand recreates familiar Vietnamese culinary flavors through its concentrated broth packets.

Among them, the 3 Miền Special Spicy Sour Shrimp Noodles impress with its rich spicy and sour flavor and distinct shrimp aftertaste. The 3 Miền Beef Stew with Aromatic Herbs Noodles aim for a rich broth experience combined with the distinctive aroma of herbs.

3 Miền instant noodles with 2X broth – double the shrimp and meat – are a trusted choice for consumers.

The new competition in the instant noodle industry.

According to many industry experts, upgrading the user experience has become a prominent development direction for the convenience food market, as consumers are increasingly concerned about flavor quality and the authentic feel close to traditionally prepared dishes.

Broth technology is considered one of the key "touch points" for creating differentiation in the market. With 3 Miền Noodles, the long-term investment in flavor and taste experience shows an ambition to go beyond the traditional definition of instant noodles, aiming to meet the increasingly sophisticated culinary needs of modern consumers.

3 Miền instant noodles are produced by Uniben Joint Stock Company - a leading food and beverage enterprise in Vietnam, owning 3 modern factories that meet European standards and reputable brands such as 3 Miền, REEVA, BONCHA, JOCO and ABBEN.

Source: https://baovanhoa.vn/kinh-te/mi-3-mien-va-cuoc-dua-nang-tam-mi-an-lien-233366.html