Khanh Hoa launches a series of promotional films for summer tourism in 2026.

Through this series of cultural storytelling films, Khanh Hoa hopes to promote its image as a destination in a fresh way, contributing to attracting tourists and creating momentum for this year's summer tourism season.

Báo Thanh niên•01/06/2026

On the morning of June 1st, Vietravel Khanh Hoa, in collaboration with Khanh Hoa Newspaper and Radio & Television, and the Khanh Hoa Provincial Center for Investment, Trade and Tourism Promotion, held a ceremony to launch the "Touching Summer in Khanh Hoa 2026" communication project, aiming to promote the local summer tourism .

Khanh Hoa launches the "Khanh Hoa Summer Touch 2026" project to attract summer tourists .

PHOTO: BA DUY

The project involves the participation of tourism management agencies, travel businesses, and local media outlets. Accordingly, Vietravel Khanh Hoa is collaborating with Khanh Hoa Newspaper and Radio & Television to produce a series of promotional films about the province's tourism, while the Center for Investment, Trade and Tourism Promotion is responsible for guiding the promotional content to align with the province's tourism development strategy. The episodes will be broadcast on KTV channel and uploaded to the Fanpage, YouTube, and Zalo accounts of both organizations.

Unlike typical promotional videos, the project is built on a visual storytelling approach, combining real-life experiences with cultural depth. The content revolves around three journeys: "Touching Heritage," exploring cultural and historical values; "Touching Experiences," offering new routes and perspectives on familiar destinations; and "Touching Emotions," showcasing the harmonious beauty between nature and humanity.

First runner-up of Miss World Vietnam 2025, Le Phuong Khanh Nhu, a native of Khanh Hoa province, along with beauty queen Nguyen Thao Vy, will accompany the series throughout, guiding viewers to explore unique landmarks such as the Ponagar Tower, Po Klong Garai Tower, Bau Truc pottery village, My Nghiep brocade weaving village, Vinpearl complex on Hon Tre island, Do Theater, Ana Marina yacht harbor, and Dam Nai wind farm... Simultaneously, Vietravel Khanh Hoa will develop new multi-experience tour routes and partner with the province's cultural, sports, and tourism events.

Speaking at the ceremony, Ms. Huynh Phan Phuong Hoang, Deputy General Director of Vietravel Tourism Joint Stock Company, said that today's tourists not only seek beautiful locations but also want to experience the culture and connect with the local community. "The project was built with the desire to tell new stories about Khanh Hoa , helping tourists touch the cultural values, experiences, emotions, and people of this land," Ms. Hoang shared.

The series "Touching Summer in Khanh Hoa 2026" will take viewers on a journey to discover the unique landmarks of Khanh Hoa.

PHOTO: BA DUY

Mr. Truong Van Tien, Director of the Investment, Trade and Tourism Promotion Center of Khanh Hoa province, highly appreciated Vietravel Khanh Hoa's proactive approach. He believes that tourists, especially the younger generation, are increasingly seeking "slow-paced" journeys to connect with nature and immerse themselves in local life. "We believe the project will create an impressive boost for this year's summer tourism season , contributing to positioning Khanh Hoa as a destination for unique natural and cultural experiences," Mr. Tien expressed.

Source: https://thanhnien.vn/khanh-hoa-ra-mat-series-phim-quang-ba-du-lich-he-2026-185260601130200305.htm