Khanh Hoa: Promoting tourism through the "Touching Summer" film series.

On the morning of June 1st, Mr. Truong Van Tien, Director of the Investment, Trade and Tourism Promotion Center of Khanh Hoa province, announced that the locality had just launched the communication program "Touching Summer in Khanh Hoa 2026," aiming to promote the image of local tourism through storytelling via film.

The program is a collaborative effort between the Khanh Hoa Provincial Investment, Trade and Tourism Promotion Center; Vietravel Khanh Hoa; and Khanh Hoa Newspaper, Radio and Television. The episodes will be broadcast on television and digital platforms, leveraging the strengths of visuals, real-life experiences, and cultural depth to showcase the unique characteristics of Khanh Hoa province.

Mr. Truong Van Tien, Director of the Investment, Trade and Tourism Promotion Center of Khanh Hoa province, spoke at the program launch ceremony on the morning of June 1st.

Through this series, viewers will embark on various journeys of discovery . With the theme "Touching Heritage," viewers have the opportunity to learn about cultural, historical, and traditional values ​​preserved through generations; "Touching Experiences" takes visitors to new routes, activities with a strong local flavor, and different perspectives on familiar destinations; and "Touching Emotions" is a journey to appreciate the harmonious beauty between nature and humanity.

Besides producing media products, the project also aims to develop new multi-experience tourism routes, helping tourists explore destinations more deeply and have more choices when visiting Khanh Hoa.

Young people in Khanh Hoa take photos with lotus flowers at the Nha Trang Xua tourist spot (Nam Nha Trang ward).

Khanh Hoa has long been one of the leading coastal and island tourism centers in the country, possessing abundant natural resources and a rich cultural and historical heritage. However, the rapid development of modern tourism poses a challenge in attracting tourists to visit, stay longer, experience more, and leave with beautiful impressions of this land known as the "land of agarwood and swallows' nests".

"Touching the Summer in Khanh Hoa" is expected to further boost local tourism this summer.

HIEU GIANG

Source: https://www.sggp.org.vn/khanh-hoa-quang-ba-du-lich-qua-loat-phim-cham-he-post855394.html