MISA leverages technology to boost the local digital economy.

From multi-channel sales management, data-driven operations, automated bookkeeping and tax declaration to support access to capital, MISA's suite of technology solutions is helping household businesses, retail stores, and local enterprises improve operational efficiency, expand scale, and create momentum for digital economic growth.

In the context of digital transformation becoming a crucial growth driver for the economy, the challenge of digitalization is no longer limited to large enterprises but has spread to individual businesses, retail stores, and local economic units. This was also emphasized at Session 1 of the Vietnam – Asia DX Summit 2026, organized by VINASA, where Ms. Bui Thi Trang, Director of Retail Solutions at MISA Group, presented a paper on the role of digital solutions in supporting the retail sector to improve productivity, adapt to the multi-channel market, effectively manage sales, operations, finance, and data, thereby creating new momentum for explosive and sustainable local economic development.

Accordingly, Vietnam is aiming for double-digit GDP growth in the coming period. In this context, the private sector , especially household businesses and small and medium-sized enterprises (SMEs), plays a crucial role. The country currently has approximately 5 million household businesses, of which 2.5 million are operating stably; and about 1 million enterprises, with 96% being SMEs. This force makes a significant contribution to GDP and directly impacts the vitality of the local economy.

Representatives from MISA Group shared technology solutions to promote digital transformation in retail at the Vietnam – Asia DX Summit 2026 event.

However, the retail sector in many localities still faces numerous challenges, with many businesses operating manually, low levels of technology adoption, a lack of systematic management tools, and insufficient data for business decision-making. Meanwhile, access to capital remains limited due to the lack of transparent and systematic recording of financial data, revenue, and cash flow. This situation becomes even more urgent in the context of rapidly changing consumer behavior, where buyers not only transact in-store but also interact via social media, websites, e-commerce platforms, livestreaming, and many other online platforms. The multi-channel selling trend opens opportunities to increase revenue and expand the customer base for the retail sector, but also places new demands on the ability to manage orders, inventory, shipping, customers, invoices, cash flow, and business data synchronously on a single system.

MISA eShop – A comprehensive multi-channel sales management platform for retail businesses.

In response to this situation, MISA introduces MISA eShop – a comprehensive multi-channel sales management platform for retail businesses. The solution is suitable not only for small businesses and individual shops but also meets the management needs of larger-scale retail models such as chain stores, multi-channel sales units, and trading enterprises.

MISA eShop supports sellers in managing the entire business process, from customer consultation and order closing to multi-channel sales, shipping, revenue recording, inventory management, invoices, accounting records, and tax declarations. With the ability to connect data between physical stores, websites, social media, e-commerce platforms, and shipping companies, the solution helps business owners monitor operations on a unified platform, minimizing data fragmentation across sales channels.

Notably, MISA eShop integrates new technologies to increase sales productivity. The solution supports multi-channel sales, automatically closes orders during livestreams, and uses AI to advise customers 24/7, helping sellers not miss business opportunities. This is especially important in the context of e-commerce via social media and livestreaming becoming increasingly popular sales channels locally.

Beyond just sales, MISA eShop helps business owners manage effectively based on data. Metrics such as revenue, orders, inventory, best-selling items, channel performance, and operational status are continuously updated, supporting store owners in making timely decisions instead of relying on experience or manual record-keeping. As a result, small and medium-sized businesses and retail stores can better control costs, inventory, cash flow, and business performance.

Another highlight of MISA eShop is its ability to support automated bookkeeping and tax declaration in accordance with regulations. When transactions, goods, invoices, and revenue are fully recorded in the system, businesses can standardize data, ensure transparency in operations, and better meet management requirements. This is also an important foundation that helps the grassroots economic sector gradually transition from manual operations to systematic digital management.

MISA eShop offers a comprehensive digital solution, supporting small businesses in managing sales, invoices, tax declarations, and accounting records all on a single platform.

Within MISA's ecosystem of solutions, transparent business data also opens up opportunities for businesses to access capital more easily. Through MISA Lending, businesses can access capital to supplement cash flow, purchase inventory, expand their scale, or invest in their operations. According to the platform's description, it supports loan limits up to 1 billion VND, interest rates starting from 1.7% per month, and disbursement within approximately 2 hours.

The combination of MISA eShop and MISA Lending demonstrates MISA's comprehensive approach: not only providing sales tools, but also supporting businesses in data management, compliance with accounting and tax obligations, improving financial capacity, and expanding development opportunities. With this model, technology not only helps each store operate more efficiently, but also contributes to the formation of a transparent data platform for local commercial activities.

A representative from MISA emphasized that digital transformation in retail should be viewed as a holistic process, encompassing sales, operations, finance, data, and growth resources. When local businesses, retail stores, and small enterprises have access to user-friendly, scalable, and adaptable digital solutions, business productivity will improve, trade flows will become more transparent, and this will further boost the local digital economy.

With over 32 years of experience accompanying businesses, household businesses, and millions of individual customers, MISA continues to affirm its commitment to developing comprehensive, accessible technology solutions tailored to the realities of Vietnam. Through MISA eShop and its digital solution ecosystem, MISA expects to contribute to promoting the more effective application of technology by household businesses and small and medium-sized enterprises, thereby contributing to the sustainable growth goals of the locality and the nation.

Currently, MISA is offering its MISA eShop mobile software free for life to business households with annual revenue under 1 billion VND. The software fully supports essential functions such as sales, revenue recording, electronic invoice issuance, tax declaration, and accounting record keeping according to regulations.

This policy aims to support business households in the transition from lump-sum tax to declaration-based tax, helping to reduce cost barriers, simplify management, and facilitate more transparent and convenient revenue declaration. In particular, MISA eShop can be used directly on mobile phones, has a simple interface, and integrates voice order placement features, making it suitable for small businesses, traders, or those unfamiliar with technology.

Source: https://www.misa.vn/157387/misa-tao-don-bay-cong-nghe-thuc-day-kinh-te-so-dia-phuong/