The important symbiotic relationship

A channel for transmitting official and standardized information.

News Reporter (NĐT): How do you see the relationship between the press and the real estate market?

Mr. Nguyen Van Dinh – Vice President of the Vietnam Real Estate Association (VNREA), President of the Vietnam Association of Real Estate Brokers (VARS): I believe that the relationship between the press and real estate is extremely important symbiotic. Real estate is a unique type of commodity that urgently needs information disseminated to the community, to the people, and to the market.

The press is not only a channel for providing information and disseminating feedback, suggestions, and recommendations from citizens, real estate businesses, state management agencies, and professional social organizations, but it also plays an extremely important role in shaping and developing the real estate market. The transparency, honesty, and professionalism of the press contribute to supporting the development of the real estate market in a more transparent and stable direction.

Mr. Nguyen Van Dinh – Vice President of the Vietnam Real Estate Association (VNREA), President of the Vietnam Association of Real Estate Brokers (VARS).

Real estate project developers can connect with customers and the market through the media, bringing information about their products closer to the public, reaching a wider customer base, and creating more opportunities for sales.

Media outlets also benefit from the fact that real estate companies are spending heavily on advertising and media activities, contributing significantly to the income of many media organizations today.

Interviewer: Currently, the impact of information on social media platforms on the community is enormous, especially in terms of speed and reach. In this context, how do you view the role of journalism?

Mr. Nguyen Van Dinh: In today's digital age, where information is updated continuously every second and every minute, it's true that sometimes the press is overshadowed and "taken over" in terms of reach and dissemination.

Real estate is a unique product with very high value, so when investing, customers tend to thoroughly research the developer and the project. If they encounter negative information about the product, customers are likely to become hesitant, fearful, and reluctant to proceed with the transaction, leading to a loss of liquidity for the developer and a decrease or even a freeze in market transactions.

At this time, the press plays a crucial role in conveying accurate information, verified from multiple official sources, and ensuring its accuracy to the public.

The extended arm of the State, the people, and businesses.

Interviewer: How do you assess the role of the press in disseminating policies and laws from regulatory agencies to businesses, investors, and consumers in recent times?

Mr. Nguyen Van Dinh: In recent times, the media's dissemination of information about the State's policies, laws, and regulations to the community has been very effective. The information is always updated promptly and comprehensively by the press, ensuring transparency, accuracy, accessibility, and especially ease of viewing and understanding, making it accessible to the vast majority of the population.

Thus, during periods of real estate market frenzy, under pressure from various negative news streams, the press has contributed to stabilizing the market and calming public sentiment through its transparency and sustainability.

Investor: Conversely, how well do you assess the role of the press in providing critical feedback on policies and bringing the voices of real estate businesses to regulatory agencies?

Mr. Nguyen Van Dinh: During the process of amending laws related to real estate in recent times, businesses and citizens alike have been eager to have a voice in contributing to the inclusion of relevant content in the laws.

Resolving outstanding issues through legal amendments will create a legal framework, a legal environment, and an institutional framework for businesses to operate in the long term. Even the government and local authorities will benefit from expediting the approval and processing of project applications in the most efficient and effective manner.

The press plays a crucial role in restoring public confidence in the real estate market.

Therefore, many businesses, investors, citizens, and various segments of society want to participate in amending laws to ensure benefits for all parties. However, these individuals and groups do not always have the ability to directly access regulatory agencies to express their opinions and contribute their ideas.

Therefore, the press becomes an extension of the government's arm in listening to the voices of all segments of society, conveying the opinions and desires of citizens and businesses to the government . Through this, it effectively plays the role of a bridge, ensuring that information is delivered in the right direction, in the right way, and in a truly complete and objective manner.

In fact, over the past period, the press has been a constant companion in providing feedback on the draft Laws on Land, Real Estate Business, and Housing. Through the newspapers' websites, as well as workshops and seminars, a series of opinions and suggestions from organizations, experts, scientists , managers, the business community, people nationwide, and Vietnamese people abroad have been directly and indirectly contributed to the Government.

Interviewer: In your opinion, what kind of cooperation between the press and the real estate market is needed in the future to achieve the government's goal of "stabilizing public sentiment, investor confidence, and customer satisfaction, and stabilizing the market"?

Mr. Nguyen Van Dinh: In the current context – where trust is the key to resolving the frozen real estate market – the support of the press is crucial. Alongside the efforts of businesses, goodwill from media channels – especially the press – is essential to reassure the public and restore people's confidence in the real estate market.

To achieve this, the press needs to strengthen its efforts in publishing, disseminating, and ensuring transparency of information, especially in promptly publicizing and publicly announcing new government policies, regulations, and solutions regarding credit, bonds, stocks, and the real estate market situation, etc., thereby providing accurate and official information to stabilize public sentiment and the market.

Besides the efforts of businesses, goodwill from media channels - especially the press - is crucial to reassure the public and restore confidence.

To maximize the role of the press and contribute positively to the healthy development and orientation of the market, media organizations need to respect the truth and truthfully reflect market issues. Information should be updated regularly and continuously, ensuring timeliness and relevance, with diverse perspectives, so that readers have sufficient grounds to understand and evaluate all issues with certainty.

Investor: Thank you for sharing your insights !

Source: https://www.nguoiduatin.vn/bao-chi-va-bat-dong-san-moi-quan-he-cong-sinh-quan-trong-a668744.html