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Digital banking platform LienViet24h changes its name to LPBank

Việt NamViệt Nam17/06/2024

From June 17, 2024, the LienViet24h Digital Banking platform officially changed its name to LPBank , with the goal of synchronizing brand identity, continuing to improve customer experience, affirming the position of a dynamic and modern digital bank. LPBank Digital Bank - a new position in the all-round digital finance trend With the new name - LPBank Digital Bank, it continues to show the strong, comprehensive and effective transformation in all aspects of LPBank. This is also an important milestone marking LPBank's synchronous transformation in brand identity, technological breakthroughs and superior product and service quality, bringing customers a modern, flexible and convenient digital financial experience.

LPBank Digital Banking platform will replace the old name LienViet24h.

The name “LPBank Digital Bank” represents LPBank’s desire to emphasize three values: Trust and prestige; Modernity and novelty; Connection and companionship. These three values ​​not only create a completely different LPBank, but also demonstrate the vision of becoming a modern, dynamic digital bank of the future, the first choice of customers in the journey to improve the value of life. LPBank Digital Bank is also committed to bringing customers a personalized experience of convenience in cashless payments, providing a variety of products and services specifically designed to meet customers’ needs in the most flexible, convenient and fastest way. Enhancing the digital financial experience Using LPBank Digital Bank, customers can experience superior utilities and advanced technology applications such as: AI application in customer identification and authentication, Big Data application in data storage and behavior analysis, NFC application, customer authentication and identification via chip-embedded CCCD. Aiming for simplicity but still modernity, LPBank focuses on improving the outstanding features of a dynamic digital bank, allowing users to activate and use the bank's utilities and services right on the mobile application. Just by registering with a phone number and identifying online with the eKYC solution (face identification), customers can easily enjoy hundreds of fast and secure payment services 24/7 with more than 200 diverse services, shop online on e-commerce platforms and receive up to 40% cashback, buy airline tickets, book hotel rooms, pay tuition, insurance... LPBank digital bank constantly upgrades the highest security methods such as Face ID, fingerprint, chip-embedded CCCD, applies PCI DSS security standards to card functions, applies Soft OTP authentication method in money transfers and payments, helping to ensure the safety of all transactions and user data. In addition, LPBank Digital Bank aims to personalize user experience through the iName service - naming payment account numbers, supporting saving beneficiary contacts for fast money transfers, gift giving function, online lucky money..., and pioneering the integration of contactless payment technology on international debit card products. When logging in and opening a card online on LPBank digital bank, the card will be issued and approved quickly in just 1 minute, helping customers to spend and pay immediately without having to wait for a physical card to be issued. International debit cards are a comprehensive and effective combination of contactless payment technology, allowing users to pay for goods and services through many methods such as: QR code transactions, payment at POS using NFC contactless payment technology (HCE payment), e-commerce payment. In particular, card number encryption technology will help ensure the highest level of protection for customer transactions. Constantly diversifying products according to the criteria of safety - speed - convenience, LPBank digital bank also aims to provide ShopQR sales management solutions as a powerful assistant for shop owners and business households in financial management and revenue tracking on the bank's own application. With the motto "Taking customers as the center", LPBank is committed to always accompanying customers on every experience journey, bringing the most comprehensive, modern and secure digital financial solutions. The bank also continuously updates products and focuses strongly on data development, using AI and Big Data to bring to the market personalized products that best serve each customer, aiming at the goal of becoming the leading retail bank in Vietnam.

LPBank


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