What will Vietnamese people search for most in 2024?

Google has just announced the list of keywords most searched by Vietnamese users in 2024. According to a company representative, the past year saw many major international sporting events, attracting special attention from fans in Vietnam and around the world.

Four-yearly tournaments such as "Euro", "Asian Cup", "Olympics", "Copa", and "Paralympics" are among the "Most Popular Overall Search Trends" in the Google Year In Search 2024 ranking.

Top 10 most searched keywords by Vietnamese people on Google in 2024

Last year, Vietnam was also heavily affected by Typhoon No. 3, therefore "Typhoon Yagi " was among the top 10 most searched topics on Google.

Notably, "Climate Change Process" unexpectedly ranked among the top 4 most searched keywords. "This shows that Vietnamese people are increasingly concerned about environmental disasters and climate change, especially after the severe damage caused by natural disasters recently," shared Ms. Ha Lam Tu Quynh, Communications Director for Google in Vietnam.

Vietnamese people are curious about AI.

According to a Google representative, AI continued to be a topic of particular interest over the past year. However, the demand for AI-related searches among Vietnamese users is also unique compared to some other countries in the region. "While compiling this ranking, we observed something very interesting. Many colleagues in other countries are unaware of these AI tools, but in Vietnam, users have been very open and curious to explore many new applications," Ms. Quynh commented.

Top 10 most searched AI tools by Vietnamese users in 2024

This result is consistent with the 2024 Report on Vietnam's Digital Economy, published last month by Google, Bain, and Temasek. The survey indicated a significant increase in the download of AI-related applications for image editing and video content creation in Vietnam. AI is playing a transformative role in the development of the creative economy, better supporting users in creative fields.

Domestic tourism is on the rise.

In Google's ranking of the most searched "Travel" topics in 2024, domestic destinations accounted for 8 out of 10 results. Vinh Hy Bay, Hoi An Ancient Town, Con Son Community Tourism Village in Can Tho... were among the most searched keywords. Meanwhile, only two foreign destinations made the list: "Malaysia" and "European Travel".

According to Google, over the past year, Vietnamese people have tended to search for locations with unique natural landscapes that offer peace and tranquility.

Citizen ID cards are frequently searched for.

In search results for learning new skills, Google noted that the keywords "How to get a national ID card for children under 14" and "How to get a national ID card for children under 6" were of particular interest to users.

Over the past year, Vietnam has launched several campaigns to issue national identity cards, witnessing numerous reforms. Notably, from July 1, 2024, the Ministry of Public Security allowed children aged 6 to 14 to register for national identity cards. This has led to a significant increase in searches related to this topic.

Additionally, the topic of "blind bags" is also trending in Vietnam, especially among young people. Many are looking for ways to make blind bags to serve various needs in their lives, from entertainment to work.

How to get a national ID card unexpectedly became one of the most searched keywords by Vietnamese people in 2024.

Google statistics show that over the past year, Vietnamese people have also shown greater interest in and searched for soft skills such as business negotiation, leadership and management, and even life skills for elementary school students. This indicates that Vietnamese people are increasingly focusing on acquiring and improving new skills for themselves.

In the entertainment industry, a prominent search trend in 2024 was live music performances. "Brother Says Hi" and "Brother Overcomes a Thousand Obstacles" were the top two music events on Google's "concert" search list.

Furthermore, search trends for films show that South Korean films continue to dominate in Southeast Asia. This trend is evident in Vietnam, Singapore, Indonesia, and the Philippines. Last year, the two most searched Vietnamese films by domestic audiences were "Mai" and "Quỷ Cẩu" (The Devil Dog).

Source: https://thanhnien.vn/nguoi-viet-tim-kiem-gi-nhieu-nhat-trong-nam-2024-185241213233909832.htm