Google has just announced a list of keywords that Vietnamese users searched for the most in 2024. According to the company representative, last year there were many major international sporting events that took place, attracting special attention from fans in Vietnam and around the world.
Tournaments in a 4-year cycle such as "Euro", "Asian Cup", "Olympics", "Copa" and "Paralympics" are in the "Most popular general search trends" of the Google Year In Search 2024 ranking - Google one year of search.
10 keywords searched most by Vietnamese people on Google in 2024
Last year, Vietnam was also heavily affected by storm No. 3, so "Storm Yagi " was in the top 10 most searched content on Google.
In particular, "Climate change process" unexpectedly ranked in the top 4 most searched keywords. "This shows that Vietnamese people are increasingly concerned about environmental disasters and climate change, especially after the recent severe damage caused by natural disasters," said Ms. Ha Lam Tu Quynh, Communications Director for Google in Vietnam.
Vietnamese people are curious about AI
According to a Google representative, AI continued to be a topic of particular interest over the past year. However, Vietnamese users' search demand for artificial intelligence is also very special compared to some countries in the region. "When making this ranking, we observed something very interesting. Many colleagues in other countries do not even know about these AI tools, but in Vietnam, users are very open and curious to explore many new applications," Ms. Quynh commented.
10 AI tools most searched by Vietnamese in 2024
This result is also similar to the Vietnam Digital Economy 2024 Report released by Google, Bain and Temasek last month. In which the surveys showed a significant increase in the download of AI applications related to image editing or video content creation in Vietnam. AI is playing a transformative role in the development of the creative economy, better supporting users in creative jobs.
Domestic travel search is on the rise
In Google's ranking of the most searched "Travel" topic in 2024, domestic destinations account for 8/10 results. Vinh Hy Bay, Hoi An ancient town, Con Son community tourism village, Can Tho... are the keywords most searched by users. Meanwhile, there are only two foreign destinations on the list: "Malaysia" and "European Travel".
According to Google, last year, Vietnamese people tended to search for places with unique natural landscapes that bring peace and relaxation.
Citizen identification is searched a lot
In the search list for learning new skills, Google noted that the keywords "How to make a citizen ID card for children under 14 years old" and "How to make an ID card for children under 6 years old" are of particular interest to users.
Over the past year, Vietnam has launched many ID card issuance campaigns, witnessing many reforms. In particular, from July 1, 2024, the Ministry of Public Security allows children from 6 to 14 years old to register for ID cards. This has led to an increase in searches related to this content.
In addition, the topic of "blind bags" is also causing a fever in Vietnam, especially among young users. Many people are looking for ways to make blind bags to serve many different needs in life, from entertainment to work.
How to make a citizen ID card unexpectedly became the top keyword searched by Vietnamese people in 2024
Google statistics show that in the past year, Vietnamese people have also been interested in and searching for soft skills such as business negotiation, leadership and management, and even life skills for primary school students. This shows that Vietnamese people are increasingly focusing on equipping and improving new skills for themselves.
In the entertainment industry, the top search trend in 2024 is live music performances. "Anh trai say hi" and "Anh trai vu ngan cong gai" are the two music events that top Google's "concert" search list.
In addition, movie search trends show that Korean cinema products still dominate in Southeast Asia. This trend is clearly evident in Vietnam, Singapore, Indonesia and the Philippines. Last year, the two Vietnamese films most searched by domestic audiences were "Mai" and "Quy Cau".
Source: https://thanhnien.vn/nguoi-viet-tim-kiem-gi-nhieu-nhat-trong-nam-2024-185241213233909832.htm
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