What will Vietnamese people search for on Google in 2024?

The Google Year Search 2024 list, reflecting the trends and information that Vietnamese people were most interested in and searched for over the past year, was announced by Google on the evening of December 13th.

Người Việt tìm kiếm gì trên Google trong năm 2024? - Ảnh 1. — *The top 3 trending keywords that Vietnamese people searched on Google in 2024 were all related to sports.*

A Google representative stated that this year's search rankings are divided into seven themes: "Most Popular General Search Trends," "AI Tools," "Movies," " Travel ," "Concerts," "Skills," and "How-to." This accurately reflects the interests and search trends of Vietnamese people in 2024.

Sports, AI, and especially AI video creation tools.

Specifically, Google highlighted keywords and sports-related topics that dominated overall search trends. While keywords like "climate change progress" and "Typhoon Yagi" were also trending, this reflects people's growing concern about environmental disasters and climate change, especially following recent severe natural disasters in the country. The list shows that Vietnamese people are increasingly interested in AI tools. "Gemini," "Viggle," "Character AI," and "ChatGPT" are prominent examples of AI tools under the topic "AI Tools." This diversity in search needs reflects users' growing interest in exploring new AI tools, in addition to established ones.

Người Việt tìm kiếm trên Google trong năm 2024? - Ảnh 2. — Vietnamese people tend to search for information about places with unique natural landscapes that offer peace and tranquility, such as Vinh Hy Bay, Hoi An Ancient Town, and Con Son Community Tourism Village in Can Tho.

Domestic tourism is on the rise, and two new concert venues are gaining popularity.

Google noted that the eight domestic travel destinations appearing in the "Travel" topic indicate increasing user interest in domestic tourism, reflecting the growth potential of Vietnam's tourism industry. For international destinations, "Malaysia travel" and "Europe travel" were the top 6 keywords on the list, ranking first and sixth respectively. In the entertainment sector, two prominent search trends were "concert" (both domestic and international) and foreign films.

Emerging as new entertainment phenomena, "Brother Says Hi" and "Brother Overcomes a Thousand Obstacles" topped the list of most anticipated music events of 2024. "The growing affection from fans shows that the Vietnamese music market is becoming vibrant and full of potential," a Google representative commented. Korean dramas continue to have a significant influence in Southeast Asia. Not only did "Queen of Tears" rank among the top 10 most searched dramas in Vietnam, it also ranked highly in Singapore, Indonesia, and the Philippines.

Vietnamese people are increasingly searching for information about skills.

This year's trending search topic is "Skills." The increased interest and searches for soft skills such as "business negotiation skills" and "leadership and management skills" show that Vietnamese people are increasingly focusing on acquiring and improving their own skills. Interestingly, the appearance of "life skills for primary school students" in second place on this list demonstrates the growing societal awareness of the importance of holistic education for children. Regarding the "How-to" topic, keywords like "how to make chip chip candy," "how to make flowers with velour wire," and "how to get glowing skin" occupy the top three positions. Following these are searches for "how to get a national ID card for children under 14" and "how to get a national ID card for children under 6."