Luxury duplex homes enter the mass market.

Duplex apartments (high-end, high-quality, spacious, well-equipped apartments with beautiful views) priced around 10 billion VND are bringing the luxury real estate segment closer to both homebuyers and investors.

The market was bustling as customers signed deposits for duplex apartments at the An Binh Homeland Project in early 2026 (Photo: PV)

For many years, duplexes were almost exclusively the domain of luxury real estate, associated with expensive projects and prices reaching tens of billions of VND per unit. However, the recent surge in duplexes priced around 10 billion VND indicates a significant shift: the high-end segment is no longer maintaining absolute price levels, but is beginning to "expand its boundaries" to adapt to the market.

When duplexes are no longer a "privilege"

Essentially, a duplex is a two-story apartment in a single space, offering an experience similar to a townhouse: clearly separating common living areas from private spaces. This design has long positioned this type of property in the high-end segment, with limited availability and symbolic value.

However, with projects starting to bring prices down to around 10-15 billion VND, a shift in positioning has occurred. Duplexes are no longer a rare "privilege" of the affluent, but are gradually becoming a viable option for a broader customer base.

According to Minh Tuan, a real estate broker in Hanoi , duplexes used to be "worth tens of billions of dong," almost beyond the consideration of most buyers. But when prices dropped to around 10 billion dong, customers began to compare them with suburban villas or large apartments.

"At that point, the question was no longer whether it was attainable, but which option to choose," he said.

From the perspective of a homebuyer, Ms. Thu Huong (35 years old, Hanoi) said that her family had initially only aimed for a high-end 3-bedroom apartment. But after encountering duplex apartments of moderate size, their thinking began to change.

"For the same price, a duplex feels very different: more spacious, more private, similar to a townhouse but still within an urban area. It's no longer something too far-fetched, but a seriously viable option," she shared.

This is perhaps the most significant change in the market at the moment. If you put yourself in the buyer's shoes, 10 billion VND is clearly not an easy amount to spend, but it's no longer an impossible financial threshold. It's the threshold for a group of customers who have accumulated wealth over many years, have a certain asset base, and are beginning to shift from buying to own real estate to buying to improve their quality of life or increase returns from investment products.

And when entering this financial zone, the way of thinking changes significantly. Buyers no longer stop at the question "can I afford it?" but begin to consider more deeply: is the money spent truly worthwhile, where will this asset stand in the market in the next 5-10 years, and more importantly, what is the liquidity if it needs to be resold? That's when the decision to buy is no longer based on emotion, but becomes a very clear calculation of value.

These very questions are forcing duplexes to change their role: from an iconic product to an asset that must demonstrate utility value and the ability to retain its price.

A quiet repositioning

The duplex market in Hanoi is entering a distinct repositioning phase. While previously, duplexes were almost exclusively a symbol for the ultra-wealthy, this product line is now being adjusted to better meet the real housing needs and financial capabilities of the increasingly affluent middle class.

The trend of diversifying duplex projects is not uniform across developers. High-end developers like Vinhomes, Masterise Homes, and CapitaLand Development maintain their luxury positioning but offer more flexible designs to increase market absorption. Meanwhile, mid-range projects are beginning to use duplexes as a "highlight," offering products at prices closer to regular apartments to differentiate themselves in an increasingly uniform supply.

In this context, An Binh Homeland in the Geleximco Le Trong Tan urban area stands out as a prime example of this repositioning trend. The developer's decision to bring the price of duplex units down to around 10 billion VND is not only a strategy to expand its customer base but also reflects a clear shift in product development thinking: from "luxury symbols" to "accessible assets with real value potential."

Notably, An Binh Homeland doesn't choose to compete on the highest possible price, but instead aims for a balance between living experience, functionality, and practical ownership. In a context where buyers are increasingly cautious about their finances and capital costs remain high, this approach is considered suitable for current market demands.

According to Mr. Tran Minh Tien, the Hanoi secondary real estate market in the first quarter of 2026 is entering a necessary adjustment phase, with trends being driven more by genuine housing demand and sustainable use value. Meanwhile, Ms. Do Thu Hang believes that the current supply is still mainly concentrated in the B-segment, forcing developers to consider more affordable products.

This development shows that the luxury market is no longer operating on the logic of "the more expensive, the better," but is entering a period of significant rebalancing. Buyers today are also much more pragmatic. They are no longer simply convinced by the concept of "luxury," but are more interested in the practical use value, the ability to retain value, and the long-term exploitation potential of the product.

In this context, duplexes at An Binh Homeland are considered a suitable model for multi-generational living, ensuring both privacy and optimal functionality. This product line also strikes a balance between the need for a comfortable home and the investment aspect in a market that prioritizes sustainability over purely symbolic values.

Overall, the emergence of An Binh Homeland in the duplex segment around the 10 billion VND mark clearly reflects a new market trend: high-end products are gradually being "redefined" to better suit the mindset of modern buyers, who always ask a very practical question before making a purchase: "At this price point, what real value do I get?"

Source: https://baodautu.vn/nha-sang-duplex-buoc-vao-thi-truong-dai-chung-d599947.html