Female entrepreneur promotes application of artificial intelligence in business

As the owner of a coffee farm, Ms. Duong Thi Thuy, founder of Tam An Nguyen Farmhouse (in Da Lat city, Lam Dong province) said that, belonging to the 7X generation, she used to think that applying digital technology to production and business would be very difficult. Previously, she often had to hire people to do tasks such as designing packaging and promoting products. However, after being exposed to and learning about information technology, she changed her mindset and learned how to apply artificial intelligence to her work.

Telling Brand Stories Through Artificial Intelligence

"The important thing is that I have a consistent mindset, otherwise, artificial intelligence will become my virtual assistant through different applications. Now, in just a few dozen minutes, I can create a product to tell my brand story, introduce and promote my business's products," Ms. Thuy shared.

For a female entrepreneur of the 9x generation like Ms. Nguyen Thi Uyen Nhi ( Hanoi ), artificial intelligence with tools like GPT chat is really useful in the process of starting a business. Ms. Uyen Nhi said: "Artificial intelligence supports business quite effectively. First is image orientation, second is communication and business planning.

Instead of having to spend time collecting information from many different sources, now I just need to go to ChatGPT and type some content, after only about 5 minutes, the application can suggest dozens of useful ideas. This not only helps me save time but also resources and costs."

Digital Skills for Women Entrepreneurs

With a commitment to promoting digital transformation, the "National Digital Transformation Program to 2025, with a vision to 2030" approved by the Prime Minister in 2020 focuses on three pillars: Digital Government, Digital Economy and Digital Society.

Ms. Duong Thi Thuy and her products

Along with strong commitment and support from state agencies and components in the ecosystem, the digital transformation process and digital capacity building for human resources in Vietnam still face many challenges such as the complexity of emerging technologies such as Artificial Intelligence (AI); the gender gap in the digital technology field is still quite large.

According to research by the Vietnam Women’s Union, Vietnamese women have fewer opportunities to access and use digital resources than men. This hinders women from taking advantage of digital resources for study and work purposes.

Recognizing the above situation, the United Nations Development Programme (UNDP) in collaboration with Alobase organized the "Empower Her Tech" training program to improve digital skills for young female entrepreneurs and women aged 18-35 with non-tech startup ideas.

The program provides basic knowledge about AI and digital 4.0 technologies needed for young women to improve work performance and bring benefits to their businesses.

With digital skills enhancement modules including Wix (a website builder that requires no coding), Generative AI, and Canva, the program provides useful knowledge in the business practices of female entrepreneurs.

Ms. Ramla Khalidi, UNDP Resident Representative in Viet Nam, shared: "The Empower Her Tech training program is our small contribution to narrowing the gender gap in the digital technology field.

These are practical steps in building digital skills and enhancing leadership capacity, and are breakthroughs in taking businesses to the next level, promoting sustainable development for everyone."

In the coming time, the Empower Her Tech training program will continue and aim to build a community of young female entrepreneurs, support the spread and promote the movement of applying technology to improve business efficiency.

A guidebook on Canva, generative artificial intelligence and Wix website builder modules will be released to replicate the results of this Training Program in educational institutions in Vietnam, enabling all young people, regardless of gender, to take advantage of the opportunities of the digital age.

Source: https://phunuvietnam.vn/nu-doanh-nhan-day-manh-ung-dung-tri-tue-nhan-tao-trong-kinh-doanh-20240227085603063.htm