Upon its release, the Thai film "404: Run Away" surpassed "Kaleidoscope: Catching the Ghost" in the box office race. The film attracted Vietnamese audiences thanks to its humorous, spooky elements and the charm of its young and attractive cast.
404, run away immediately! (International title: 404 run run is Thai movies The only film showing in theaters this week. The project is up against a blockbuster. Mufasa: The Lion King along with Vietnamese films Sister-in-law , Kaleidoscope: Demanding revenge on the ghost.
Despite not being a blockbuster, the film still received special attention from Vietnamese audiences, especially those who enjoy the horror-comedy genre. From its early screenings, the film immediately climbed to the top 2 of the rankings. Box Office Vietnam .
The appearance of 404, run away immediately! This somewhat complicates matters for them. Vietnamese films on the race track to dominate the box office.
When Cheat encounter a female ghost
The main character in the film is Nakrob (Chantavit Dhanasevi) – a young con artist who buys dilapidated apartments at dirt-cheap prices and then resells them for exorbitant profits.
The story begins when Nakrob discovers an abandoned hotel on a hill overlooking the coast. Seeing a rare opportunity, he decides to transform it into a luxury hotel to make a profit.
However, Nakrob soon realizes that the ghost of the former owner, Lalita (Kanyawee Songmuang), still lingers in the hotel, preventing him from carrying out his plan to get rich.
With no other option, Nakrob had to seek the help of some spiritual experts to fight Lalita's spirit. From there, a thrilling yet humorous battle between the two worlds began.
404, run away immediately! The concept isn't new, following the familiar "ghost comedy" motif of Thai cinema. The script still revolves around ghostly spirits whose purpose is to harass and tease people.
The team blends horror and humor to tell the story. Over time, the fate of the ghost girl Lalita is gradually revealed, bringing many surprises to the viewers.
The screenwriters also tried to refresh the style by adding more youthful elements, such as using hit songs. APT Rosé (BlackPink) appeared in one segment. The cameo cast also attracted attention with the participation of two Indonesian actors, Abidzar Al-Ghifari and Adzana Ashel.
Hay Uyển Ân – Trấn Thành's younger sister – also played a female ghost with the appearance of a Saintess in the Mother Goddess religion. Although she didn't appear much, she brought a fresh and unique flavor to the Thai project.
This is the directorial debut of Pichaya Jarusboonpracha. Therefore, the work still has certain limitations.
Some plot points could have been cut because they didn't contribute much to the main storyline. However, the director wasn't very decisive in the editing process, handling some scenes poorly, which sometimes slowed down the pace and made the film feel drawn out despite its short runtime of only 104 minutes.
Charming acting
Acting is an element that makes the work more interesting, somewhat saving the script. Taking on the lead role of Nakrop is Chantavit Dhanasevi – a familiar face to Vietnamese audiences through many comedy films such as... Hello Stranger (2010) ATM: Er Rak Error (2012)...
Chantavit scores points with his natural acting, often making viewers laugh in humorous situations. He also balances humor and emotion well, showing depth of feeling in scenes that require romance or seriousness.
Meanwhile, Kanyawee Songmuang surprised everyone with her portrayal of the ghost girl Lalita. The star The rebellious age She continued to impress with her sweet appearance and charming acting. She portrayed a ghost who was not scary at all, but rather pitiable, winning the audience's sympathy.
Chantavit Dhanasevi also pairs well with Kanyawee Songmuang, forming a great on-screen duo. They successfully create humorous situations together, helping the film maintain a certain level of appeal.
Before 404 Run Away! Thai cinema once created a sensation at the Vietnamese box office with its horror film. Tee Yod: Organ Eater 2 - It grossed over 99 billion VND, setting a record as the highest-grossing Thai film in our country.
However, not all works from Thailand are warmly received. Most recently, horror films... Battlefield of Corpses Despite starring a star, the film only grossed over 9 billion VND. Chanon Santinatornkul – famous for Bad Genius (2017) Go back in time to love him. (2022).
404, run away immediately! Releasing the film in Vietnamese theaters a month later than in its home country was a calculated move by the distributor. The film attracted Vietnamese audiences mainly because it was released during the Christmas season, and also because of the familiar presence of Uyen An and the voice cast including Le Duong Bao Lam and Diep Bao Ngoc.
To date, the film has grossed over 9 billion VND from early screenings, and is close to surpassing the previous record. Battlefield of Corpses Regarding box office performance in Vietnam. Daily rankings of Box Office Vietnam also noted that the film beat Kaleidoscope: Demanding revenge from the ghost including blockbusters Mufasa: The Lion King Regarding the number of screenings and the number of tickets sold.
Overall, 404, run away immediately! It's not particularly groundbreaking, but it's still a funny and easy-to-watch film. The team did a good job with the familiar formula and had a sound release strategy, so it easily scored points with Vietnamese audiences.
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