Introducing the HaHa EXE ecosystem.

(Dong Nai) - On the afternoon of April 22nd, in Ho Chi Minh City, HaHa EXE Experience Co., Ltd. organized the HaHa's Day 2026 event, launching the HaHa EXE ecosystem with the theme "Awakening the Inner Strength of Leadership." The program attracted more than 100 business owners participating both in person and online.

Báo Đồng Nai•22/04/2026

Mr. Nguyen Trung Hau, Director of HaHa EXE Experience Co., Ltd., shared the development direction of the ecosystem with a focus on awakening the inner strength of leadership.

At the event, Mr. Nguyen Trung Hau, Director of HaHa EXE Experience Co., Ltd., stated: “HaHa EXE is a new development, aiming to connect values, awaken inner leadership potential, and create more opportunities for collaboration within the business community.” This marks a new milestone in the development journey of the HaHa model, from a tourism platform and networking to expanding into experiential training, team development, and partnership with business owners. HaHa EXE is envisioned as a transformative ecosystem with the philosophy “Experience + Reflection = Wisdom,” emphasizing an approach to development from within, targeting business leaders and their teams. This ecosystem includes components such as HaHa Inner Elite, HaHa Team Elite, HaHa Go Global, HaHa HSE, and HaHa Travel, and aims to spread 1 million satisfied HaHa smiles to customers and trainees before 2033.

Guests experienced firsthand the exclusive "Meat Sandwich" model and the "Diamond - C mindset" at the program. Photo: BNI Yong Sheng.

Also at the event, the patented "Meat Sandwich" model and the "Diamond - C mindset" were introduced, attracting considerable attention from attendees. Many entrepreneurs commented that these contents not only offered new perspectives on the role of leadership but also emphasized the importance of building internal strength, developing teams, and adapting to a volatile business environment.

Businesspeople networked and connected on the sidelines of the event, opening up further opportunities for collaboration and value sharing within the business community.

Mr. Jenson Chang, Deputy General Director of Hong Ming Co., Ltd., Saigon Ward, Ho Chi Minh City, shared: “I find this event very practical and I want to spread the word so everyone can come and learn.” Meanwhile, Ms. Loan Kim Phuong, Director of Nguyen Phuong Mold Steel Manufacturing and Trading Co., Ltd., Phu Loi Ward, Ho Chi Minh City, commented: “The event was professionally organized, the content was practical, and it created more opportunities for networking and cooperation.”

A panoramic view of the HaHa's Day 2026 event, launching the HaHa EXE ecosystem in Ho Chi Minh City, attracting a large number of business owners attending both in person and online.

Through the launch of the HaHa EXE ecosystem, the company continues to affirm its direction of expanding operations, building an ecosystem that connects, shares values, and accompanies businesses in sustainable development. The company's headquarters are located at 120/4 Nguyen Kim Street, Dien Hong Ward, Ho Chi Minh City.