The market for early Tet gifts is bustling.

VTV.vn - Although there is still more than a month until the Lunar New Year, the market for Tet gift baskets is already bustling.

Gift baskets offer a wide variety of products and price ranges. However, buyers remain cautious in their selection to find a satisfactory yet affordable gift basket.

After browsing around, Ms. Bui Thi Vy (Thanh My Tay Ward, Ho Chi Minh City) decided to choose a gift basket designed like a suitcase, which is compact and convenient for travel. She found this gift basket quite creative and priced at under 500,000 VND.

"Gift baskets that retain Vietnamese traditions – such as local designs and agricultural products – are what I prioritize when choosing them," Vy shared.

Gift basket designed in the shape of a suitcase.

According to one supermarket, this year's gift basket designs revolve around OCOP products, agricultural products, regional specialties, and private label brands.

Prices range from 100,000 VND to over 1 million VND, with over 50% of gift baskets falling under 500,000 VND. Furthermore, customers have the flexibility to choose products, customize packaging to their needs, and adjust gift baskets to fit their budget.

Since the beginning of December, many retail systems have also started stocking exclusive fruit products with printed messages for the Lunar New Year of the Horse 2026, such as pomelos and coconuts engraved with the words "May all your wishes come true" and "Wealth and Prosperity"; and "Happiness, Prosperity, and Longevity".

Many retail systems have also put on display early exclusive fruit products with printed characters for the Lunar New Year of the Horse 2026.

A special highlight this year is that the gift baskets are made in environmentally friendly paper boxes and contain essential goods for the three days of Tet; baskets of fresh fruit, baskets of clean vegetables... with discounted prices ranging from 10 - 28%.

According to retail distributors, consumers are expected to spend more cautiously and tightly during the Lunar New Year of 2026 (Year of the Horse). To date, supermarket chains have recorded a 10% - 15% increase in the purchase of Tet gift baskets compared to a month ago.

Source: https://vtv.vn/ron-rang-thi-truong-qua-tet-som-100260104101845571.htm