Students come up with ideas to apply artificial intelligence to promote green consumption

Developed from the annual Fintech-Blockchain competition and Amazing Vietnam Tourism Initiative of RMIT University, the RMIT Business Plan Competition - RBPC 2023 is organized by RMIT University's School of Business in collaboration with RMIT Vietnam FinTech Club.

The competition aims to inspire students nationwide to identify real-world problems that are transforming the world and come up with their own creative solutions or business models to address these problems, thereby contributing to achieving the United Nations' sustainable development goals.

Team V3738 from VinUni University won the championship of the RBPC 2023 business plan competition. (Photo: N.Ngoc)

With the theme “Digital Innovation for a Sustainable Future! Are You Ready?”, RBPC 2023 provides a useful playground for students and high school students nationwide to solve real-world problems and reimagine a sustainable and technologically advanced future.

This year's RBPC topics focus on five key areas: Digital Marketing, Management and Change, Tourism and Hospitality, Financial Innovation, Business and Technology.

Officially launched in early August 2023, the competition attracted 89 teams of students from nearly 100 universities and high schools nationwide. After the preliminary and semi-final rounds, the 5 best teams advanced to the final round in Ho Chi Minh City.

From food waste to e-commerce, electric vehicles and smart contracts, the ideas competing in the RBPC 2023 finals span a wide range of emerging issues and cutting-edge technologies.

As a result, team V3738 from VinUni University (Hanoi) won the championship title with the idea of EcoSight, a smart shopping assistant using artificial intelligence. The team consisted of Business Administration students Nguyen Thi Quynh Trang, Bui Thi Diem Hong, Nguyen Tri Duc and Computer Science student Thai Huu Tri.

EcoSight application interface design sample by VinUni University student group.

EcoSight encourages environmentally and health conscious shopping, allowing customers to instantly learn about a product’s sustainability rating and other important information with just a scan.

To provide a seamless online-to-offline shopping experience, EcoSight can be integrated as a plugin software application into e-commerce platforms. The team also recommends installing eco-friendly scanners in brick-and-mortar stores.

Additionally, to encourage green consumption habits, customers will receive reward points (EcoScores) for each sustainable purchase recommended by the app. These reward points can be converted into discount codes.

Representing team V3738, student of Business Administration at VinUni University Nguyen Thi Quynh Trang shared: As young people, we believe that green consumption will be the future of Vietnam in the next five to ten years thanks to the increasing awareness of sustainability and the need to pursue a green lifestyle.

“In that context, EcoSight sets out the mission of revolutionizing Vietnamese people's shopping habits, helping ecological products reach more customer groups, contributing to building a green and healthy society," said student Nguyen Thi Quynh Trang.

Source: https://vietnamnet.vn/sinh-vien-len-y-tuong-ung-dung-tri-tue-nhan-tao-de-thuc-day-tieu-dung-xanh-2212851.html