Increase competitiveness of tourism products

Ban But, Nam Xuan commune - an attractive destination for tourists.

In the summer, the province's tourism industry always identifies sea tourism as a key product that can increase competitiveness and increase the ability to attract tourists. In order to attract tourists to visit and stay, the province's tourism industry has actively exploited its advantages to develop diverse products and improve the quality of sea tourism. At the same time, it focuses on investing in infrastructure, connecting with other tourist destinations in the province to create attractiveness for tourists, the most prominent of which is Sam Son beach. Thanks to its beautiful beaches, constantly invested tourism infrastructure and diverse entertainment activities, this place has long been considered a "magnet" attracting tourists to Thanh Hoa.

Previously, tourists came to Sam Son just to swim and eat, but for many years now, if they stay overnight in Sam Son, they can also experience many special activities such as sightseeing and shopping at the walking street and night market. Along with that, the Sam Son Sea Square project is also a highlight with many attractive activities, visitors can participate in outdoor activities, enjoy street food, watch water music and participate in festival events. In addition, the square is also a place to organize cultural and sports activities, creating a vibrant and bustling atmosphere.

In addition, visitors can go to Sun World Sam Son Water Park in the Sun World entertainment complex. With a scale of more than 33.5 hectares and a total investment of more than 6,000 billion VND, Sun World Sam Son is the largest outdoor water park in the North. Currently, the park has put into operation 12 water game complexes, divided into many sub-areas for all ages of adults, children and also thrilling games such as adventure water flow, challenging slides, conquering sea monsters...

When coming to Sam Son beach, tourists can also connect with other tours departing from Sam Son beach such as Thanh Nha Ho, Lam Kinh, Ben En, Cam Luong fish stream... to explore and experience. It is also thanks to the constant innovation of products, increasing experiences of landscape, culture, cuisine , that has contributed to attracting a large number of tourists to Sam Son beach.

Grasping the tourism trend and the travel needs of tourists is not only to experience culinary culture, relaxation... but also to participate in activities related to the potential and advantages of nature, so in recent times, units and businesses participating in tourism in the province have closely linked and linked the main tourism products and supplementary tourism products, creating comprehensive tourism products, bringing high added value. For example, in some tourist areas and destinations such as But village, Pu Luong Community Ecotourism Area, Ma village... have invested in developing community tourism with many activities to serve visitors. Some units have created additional activities such as kayaking, cycling, jogging, mountain climbing, hiking in the forests... to enhance the experience for visitors.

Mr. Vi Van Ngo, a household doing community tourism in Ma village (Thuong Xuan commune) said: "To attract tourists, households participating in community tourism always need to renew their products. Because in reality, tourists only return to the place they have been to if there is good service quality, beautiful scenery and new tourism products. Therefore, we constantly invest in building facilities to meet the accommodation needs of tourists, and develop a variety of culinary experiences, village tours, resorts, check-in activities"...

Thanh Hoa is endowed by nature with extremely rich, diverse and unique resources, from natural ecosystems to scenic spots, tangible and intangible cultural heritages... Based on that potential and advantage, the province's tourism industry has constantly innovated sea and island tourism products, community ecotourism, adventure tourism, cultural tourism... To improve the competitiveness of destinations, tourist areas and spots have also actively developed a variety of accompanying activities; prioritizing the allocation of resources to promote the application of information technology and digital transformation in tourism. Focusing on controlling the quality of tourism services in the area such as accommodation, food and beverage services, tour guide arrangement... This approach will contribute to realizing the goal of Thanh Hoa tourism industry to welcome 16 million visitors by 2025.

Article and photos: Nguyen Dat

Source: https://baothanhhoa.vn/tang-tinh-canh-tranh-nbsp-cua-san-pham-du-lich-256109.htm