Kinhtedothi - Regarding advertising in newspapers, Minister of Culture, Sports and Tourism Nguyen Van Hung said he will work with the Ministry of Information and Communications and major media agencies to study related issues to ensure the rights of media agencies.
Protecting the rights of press agencies .
On the afternoon of November 25th, speaking at the session, Minister of Culture, Sports and Tourism Nguyen Van Hung affirmed that the field of advertising is a difficult one. Compared to the current Advertising Law, the Draft Law amending and supplementing several articles of the Advertising Law has many new points, especially regarding advertising in cyberspace.
Minister of Culture, Sports and Tourism Nguyen Van Hung stated that it is impossible to fully predict how this form of advertising will develop in the context of today's rapidly advancing science and technology. During the drafting and finalization of the Law, protecting consumer rights is a major requirement. In addition, it must also meet the requirements of integration…
Regarding regulations on advertising special products, goods, and services, Minister of Culture, Sports and Tourism Nguyen Van Hung said that they will recalculate and assign the Government to provide guidance.
Regarding advertising in newspapers, Minister of Culture, Sports and Tourism Nguyen Van Hung said that he will work with the Ministry of Information and Communications and major media outlets to study related issues to ensure the rights of media organizations.
"The Ministry will closely coordinate with the lead agency responsible for verification to further refine and ensure the quality of the draft law," Minister of Culture, Sports and Tourism Nguyen Van Hung stated.
Previously, National Assembly representative Tran Thi Thu Hang (Dak Nong Provincial National Assembly Delegation) proposed reviewing the provisions regarding "persons who transmit advertising products" as stipulated in the Draft Law, especially concerning the rights, obligations, and responsibilities of those who transmit advertising.
Meanwhile, National Assembly representative Tran Thi Thanh Huong (An Giang Provincial National Assembly Delegation) suggested that there should be binding regulations on the proportion of advertising space and location for different types of media...
Creating better conditions for advertising activities to develop.
Concluding the discussion, Vice Chairwoman of the National Assembly Nguyen Thi Thanh stated that, through the discussion, the delegates basically agreed on the necessity of amending several articles of the Advertising Law and expressed their hope that the Law would be amended and supplemented with new perspectives and management methods, contributing to institutionalizing the Party's policies and guidelines on the development of the cultural industry, including the advertising sector, overcoming the shortcomings and limitations of the current Advertising Law, and contributing to building an advertising market in Vietnam that is in line with the general development trends of advertising worldwide.
According to the Vice Chairman of the National Assembly, many delegates emphasized the need to ensure consistency, compatibility, and feasibility between the draft law and specialized laws; some provisions of the law need to be thoroughly assessed for their impact, based on ensuring the legitimate rights, interests, and responsibilities of consumers, businesses, and state management in the field of advertising, such as regulations on advertising space in print newspapers, advertising duration on television and films, and the issuance of permits for the construction of advertising structures…
Regarding online advertising, many delegates emphasized that this is one of the important amendments to ensure compliance with global development trends, overcome existing shortcomings and limitations in advertising, contribute to improving the effectiveness and efficiency of state management of online advertising activities on cross-border platforms, and create better conditions for advertising development.
Many delegates generally agreed with the addition of the concept of rights and obligations of those who transmit advertising products, including those who transmit advertising products as influential persons; they also suggested that the Draft Law should more clearly define and differentiate between ordinary individuals who transmit advertising products and those who transmit advertising products as influential persons.
Members of the National Assembly also expressed their opinions on the requirements for advertising content of special goods and services; at the same time, some opinions suggested that special goods and services should not be listed as in the Draft Law, because these products will change over time, and instead, the Government should be left to regulate them in detail, in order to be consistent with the spirit of innovation in current lawmaking thinking and the characteristics of the Advertising Law…
“Immediately after this session, the Standing Committee of the National Assembly will direct the lead agency responsible for verification, the drafting agency, and relevant agencies to synthesize and study the opinions expressed in the plenary session today and the opinions discussed in the working groups, in order to prepare a report summarizing and explaining the opinions of National Assembly deputies to finalize the draft law for presentation at the next session,” Deputy Speaker of the National Assembly Nguyen Thi Thanh stated.
Source: https://kinhtedothi.vn/tao-dieu-kien-cho-quang-cao-tren-bao-chi.html
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