Dat Xanh Group has changed its name to Bluemarq Group.

On May 20th, a representative of Dat Xanh Group Joint Stock Company (Stock code: DXG) announced that the company has officially changed its name to Bluemarq Group Joint Stock Company.

This restructuring strategy is designed to expand Dat Xanh's development capacity, transforming it from a traditional real estate business model into a global real estate investment, asset management, and development group.

At the same time, the transformation helps Bluemarq Group improve its operational capacity, optimize capital utilization efficiency, and expand its cooperation opportunities with financial institutions, investment funds, and strategic partners both domestically and internationally.

Dat Xanh Group unexpectedly changed its name to Bluemarq Group, transforming its traditional real estate business model. (Photo: Dai Viet)

Bluemarq Group currently has consolidated total assets exceeding VND 38,100 billion, charter capital exceeding VND 11,141 billion, and a workforce of over 4,500 employees. The Dat Xanh brand, part of the Bluemarq Group ecosystem, inherits the business foundation and continues to lead the operation of a network of nearly 100 real estate service companies and branches nationwide.

Bluemarq Group's new ecosystem is built on four specialized operating platforms: Bluemarq Investment - acting as the investment platform, mobilizing capital and connecting strategic financial resources; Bluemarq Development - responsible for real estate development; Bluemarq Asset Management - responsible for managing, operating and exploiting assets; and Dat Xanh - continuing to maintain its role as the leading real estate service brand.

This model is built on a comprehensive development orientation encompassing investment, capital attraction, development, operation, and services, aiming for a recurring revenue stream with flexible operational capabilities, optimized capital efficiency, and the expansion of sustainable revenue sources in the long term.

The Bluemarq brand is built on two elements: “Blue” and “Marq.” Blue represents professionalism, reliability, discipline, and a global mindset – values often associated with international financial institutions and investment organizations. Marq evokes a sense of distinction, leadership, and enduring value.

The Bluemarq logo uses a deep blue color combined with gold accents, representing professionalism, stability, and a long-term development orientation.

In an interview with VTC News, Mr. Luong Tri Thin, Chairman of the Strategic Council of Dat Xanh Group, stated that the name change from Dat Xanh to Bluemarq is not just a change in image and identity, but most importantly, a change in strategy.

"We will invest in strategic assets, build a portfolio of assets that generate long-term cash flow, develop large-scale operating platforms, and gradually connect with international capital flows," Mr. Thin said.

According to Mr. Thin, Bluemarq not only wants to become a large company but also wants to build an investment institution capable of lasting for hundreds of years. An organization that not only generates profits and efficiency but also has the potential to grow over many generations.

According to Mr. Thin, any major change comes with significant pressure. Although the challenges will be numerous, the Bluemarq leadership team will change its management mindset, operating model, human resource standards, financial capacity, and entire strategic system.

"If you want to enter a bigger playing field, you can't operate with old ways of thinking. I believe that the greatest organizations are not built during the easiest times," Mr. Thin remarked.

DAI VIET

Source: https://vtcnews.vn/tap-doan-dat-xanh-doi-ten-thanh-bluemarq-group-ar1019037.html