The British fashion house explores the home of the panda.
Following in the footsteps of Bottega Veneta, LOEWE, and Sandro, British fashion house Burberry is entering 2024 by celebrating Asian traditions in the best possible way.
Tang Wei looks stunning and passionate in Burberry's Lunar New Year collection.
The Lunar New Year is fast approaching, marking 2024 as the Year of the Dragon. Daniel Lee celebrates this event by launching his latest campaign, inviting Asian-American brand ambassadors Tang Wei and Chen Kun to visit the Chinese city of Chengdu. This southwestern Chinese province has a long and rich history, dating back centuries, and its extensive history is explored through the Jinsha site and the Chengdu Giant Panda Breeding Research Base.
Chinese actors were spotted in bold red outfits, while Burberry reimagined Lunar New Year staples with undulating plaid patterns. Lined knitwear stood out against a cream background, followed by psychedelic sportswear concealed by traditional long coats. Classic variations featured dynamic tonal embellishments, while leather tops and bottoms served as the ideal base complemented by gold-trimmed handbags.
Hoai Huong (according to 24h.com.vn)
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